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Game Initiative Announces Game Marketing Conference Lineup

Taking place March 8-9, 2006 (February 10, 2006)

The Game Initiative, the leading producer of conferences and events for professionals in the computer and video game industry, today announced a stellar speaker line up for the Game Marketing Conference, taking place March 8-9, 2006 at 600 Townsend Street in San Francisco, California. The Game Marketing Conference is the only event dedicated to professionals marketing computer and video games.

Conference participants include major game publishers, developers, advertising and creative agencies as well as major media outlets and analysts. The highly acclaimed conference format gives attendees an first opportunity to network, interact and learn from industry leaders and peers.

Early registration before February 24th is $195. After February 24th the registration rate is $295 and onsite registration is $395. Attendees can register online now at the early registration rate and save $200 off the onsite price at http://www.GameMarketing.com


Speakers Include:

Bob Aniello, Vice President of Marketing, JAMDAT Mobile
Brandon Berger, Digital Innovation, OgilvyInteractive
Jamie Berger, General Manager, Consumer Products, IGN Entertainment
Michael Cai, Director of Broadband and Gaming Research, Parks Associates
Mike Cassidy, President, Xfire
Susan Corben Cox, Vice President of Marketing, Nyko Technologies
Steve Curran, Founder and Creative Director, Pod Didital Design
Don L. Daglow, President and CEO, Stormfront Studios Inc
David Edery, Associate Director for Special Projects, MIT Comparative Media Studies Program
Lydia Estrada, VP of Media Services, Ignited Minds
Nique Fajors, Vice President, Global Brand Management, Atari, Inc.
Scott Foe, Producer, Games Business Unit, Nokia
Steve Fowler, President, Clear Thought Research
Anita Frazier, Entertainment Industry Analyst, NPD Group
Mark Friedler, CEO, GameDaily
John Geoghegan, Executive Director, The SILOE Research Institute (Former VP, Global Sales & Marketing, LucasArts)
Lori Inman, Global Brand Marketing Director, Vivendi Universal Games
Sean Kauppinen, Director, Kohnke Communications
Sam Kennedy, Editor-in-Chief, 1UP.com (Ziff Davis Media Game Group)
Chris Kramer, Director of Corporate Communication, Sony Online Entertainment
Josh Larson, Director, Industry Products, CNET Games & Entertainment, CNET Networks Inc.
Alex Macris, President and CEO, Themis Group
Dan Mechem, Vice President Entertainment, Nielsen BuzzMetrics
Nathaniel Mordo, Manager, Online Marketing, Ubisoft
Paul O'Connor, VP, Design Director, High Moon Studios
Ryan Okum, Vice President, Interactive & Wireless, Streetwise Concepts & Culture
Michael Pachter, Managing Director, Research Wedbush Morgan Securities
Arne Peters, Segment Manager Consumer Software & Solutions, Intel Corporation
Craig Priddle, Director of Marketing, Bioware Corp.
Matt Ringel, President, Games Media Properties
Doug Scott, Director, Entertainment Marketing, Electronic Arts
Sibel Sunar, Vice President, The Bohle Company
Chris Ulm, Chief Design Officer, High Moon Studios
Emmanuel Valdez, Chief Creative Officer, High Moon Studios

"Game Marketing Conference provides attendees focused, practical and valuable industry insight that can be immediately utilized in any product marketing effort, said Christopher Sherman, Executive Director of the Game Initiative. "This two day conference is a must attend event for all game industry professionals tasked with bringing product to market. The conference agenda is built around industry leaders presenting the latest research, marketing strategies and the all important case studies for a true view from the trenches."

Conference sessions include:

Trend Analysis: Making sense of all the data
New platforms, new opportunities - how to ride out 2006
How to Market Next Gen Games for Next Gen Hardware
Effectiveness of viral marketing: From Loving Bees to making friends on MySpace
Case Study: ?Death Rides a Black Horse? - a look at Darkwatch
Case Study: Marketing Campaign for F.E.A.R.
A look at the launch of Vivendi Universal's F.E.A.R.
Opening Up the Shop: Blogs, Forums and Developers?
Breaking the Walls: Turning Developers into Marketers and Vice Versa
Public Relations in a Transition Year - Beyond The Review
Spending Your Dollars Wisely: Print vs. Online vs. TV
Opportunities on Emerging Platforms
Marketing Way Outside the box: Nontraditional Marketing for Games
Retail Battle Plans
Event marketing - Trade Shows to User Groups, What Works?

View the full schedule at http://www.GameMarketing.com/schedule.html

Sponsors include GameDaily, GamesIndustry.biz, 1up.com, Business Wire, Exclaim Recruiting Agency, GameRecruiter.com, Ziff Davis Media Game Group, GameSpot, GameFace and IGN.

About The Game Initiative

The Game Marketing Conference is produced by The Game Initiative, a leading producer of conferences and events for game industry professionals. Now entering it's 4th year, the Game Initiative produced 11 game focused conferences and events in 2005, attracting almost 4,000 game industry professionals from around the world as speakers, attendees, sponsors and exhibitors. Game Initiative is the leading producer of conferences and events for professionals in the computer and video game industry. Game Initiative is chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Mobile Game Conference, the Women's Game Conference, the Game Writers Conference, the Advertising In Games Forum, the Casual Games Conference, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about The Game Initiative can be found at http://www.GameConferences.com


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