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Game Initiative Announces Advertising in Games Forum

Brings Advertising Agencies, Leading Brands, Game Developers and Publishers Together (January 26, 2005)

The Game Initiative announced the Advertising in Games Forum taking place April 14, 2005 in New York City at the Metropolitan Pavilion.  Advertising in Games Forum is the first event of its kind focused solely on understanding the factors surrounding the important and rapidly emerging market for placing advertising in video games. The huge growth in game playing audiences among key demographics offers a new and an unprecedented opportunity for agencies to connect brands with content savvy consumers. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium.

The Forum will feature a Keynote presentation by Mitch Davis, CEO of Massive Inc, the creator of one of the world's first video game advertising networks, and contributions from Sam Huxley Chief Strategy Officer at Bounce Interactive, Chad Stoller, Dir. of Communications Solutions at the Arnell Group and Rob Lawson SVP and GM at Enpocket. The conference will provide an overview of the market for advertising in games - the numbers and market drivers; review the platforms and new technologies available; reveal the latest campaign tracking techniques for measuring ROI, compare product placement, advergaming and dynamic on-line campaigns and offer insights into managing the agency/game developer relationship.

As the video game market evolves and segments - from on-line games and a new generation of consoles to mobile games - the pervasiveness of the medium underlines the need to get the latest information in order to make sound business and creative decisions.
"The rapid advances in games, game tools, advertising engines and solutions designed to provide robust tracking, campaign management and ROI means that for the first time advertisers have the ability to stay with a prospective consumer as they are immersed in a game," said Christopher V. Sherman, Executive Director of The Game Initiative. "The implications for advertisers and game developers are hugely significant and the Advertising In Games Forum will provide attendees with real-world examples of the latest techniques."

Earlybird Registration for the Advertising In Games Forum is now open. More information can be found at .

About The Game Initiative

The Game Initiative is a leading producer of conferences and events for professionals in the computer and video game industry. The Initiative is chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Women's Game Conference, The Advertising In Games Forum, and the How to Break into the Game Industry national conference series. More information about the Game Initiative can be found at

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