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Game Development a Hot Commodity Outside the Usual Markets

Diversifying your business is bound to pay off By Denise Harrison
Game companies have it great right now, with computer and video games generating a respectable $6.02 billion in sales in 2000 and something like a 17 percent growth rate in 2001. But thats probably only the half of it.

Opportunities outside traditional game development are plentiful anymore, and it takes some very different sorts of partnerships to expand your business into new markets.

But you really have to do it. Diversifying your business is just smart, and gives you a better chance to weather economic changes. Of course, not all companies can enter new markets without overstretching resources. Those who can, however, will be able to nab some of the business that the huge game development companies are bound to land without much effort. Your company just needs to identify the market, determine what services/products you can offer specifically to their needs then target your marketing messages.

Handhelds are one of the more publicized and obvious market opportunities at the moment. Target market: the aggregates. The folks who are aggregating the interactive content and bundling them for the service providers are the partners to seek for getting your original game on the market.

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