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GaggleAMP Social Media Amplification Delivers Messages to 5 Million in Six MonthsNew Social Marketing Platform Delivers Social Media Campaigns, Measurement and Return on Investment for Companies & Brands (October 17, 2011)
CAMBRIDGE, MA -- (Marketwire) -- 10/17/11 -- GaggleAMP, a leading innovator in social media amplification and analytics, announced that its product, in use by business, education, political campaigns, and nonprofits, has delivered customer messages to an audience of more than 5 million in just under six months. GaggleAMP helps marketers looking to drive audience engagement and leverage the social graph of individuals. Organizations create networks of employees, customers and partners (called Gaggles) and each Gaggle member shares, Tweets and posts the organization's messages and content in a privacy-assured, permission-based setting. GaggleAMP's analytical tools reveal message effectiveness, uncover best practices and calculate accurate ROI.
"GaggleAMP ensures that people with a brand affinity don't miss social media messages, and makes it easy for them to choose what messages they want to convey to their personal networks. Gaggle members review messages, are able to share messages, say 'no thanks,' and even provide feedback," said GaggleAMP Founder and President Glenn Gaudet. "GaggleAMP exponentially increases message reach, resulting in more Web traffic and lead generation. GaggleAMP also provides on-demand insight into sharing rates, reach, and secondary social media activity such as re-tweets, Likes, comments, and clicks."
Social media amplification tools are one emerging technology that Forrester Research, Inc. recommends watching. "Marketers spend an enormous amount of money to reach consumers using paid media," writes Jeff Ernst, Principal Analyst at Forrester in the August 2011 report, Emerging Technologies CMOs Should Watch: Q3 2011. "Social amplification provides a way to tap into advocates to extend that reach with no additional paid media costs and manage the results."
"Companies are constantly looking for new angles and tools to help amplify the reach of their social media messages," said Jason Falls, CEO of Social Media Explorer. "GaggleAMP is the first tool I've seen that provides a simple management solution for recruiting and engaging stakeholders in the task of telling your story and the measurement capabilities to know how well those messages are being sent."
As part of social media message amplification, GaggleAMP also provides:
- ROI calculator and effectiveness reporting, enabling businesses to intelligently measure the effectiveness of social media campaigns
- Message reports that show sharing, secondary social media activities, and click activity broken down by day and hour
- Message feedback mechanism that allows members to provide message feedback that helps create better messaging
- Flexible rewards management to incent members' use and manage reward fulfillment
- Message scheduling that allows message campaigns to be pre-loaded and queued up for launch events
- Integration with Facebook, LinkedIn and Twitter, providing coverage for the top social media platforms
- "AutoAMP" automatically takes messages from existing company social media accounts and posts them to GaggleAMP for amplification
- Lead tracking integration for popular CRM systems and Google Analytics
GaggleAMP pricing starts at $25 per month for the business creating the Gaggle. There is no charge for Gaggle members. Companies can visit http://gaggleamp.com to get more information or to sign up for a FREE 7-day subscription.
Founded in 2010, and headquartered in Cambridge, Massachusetts, GaggleAMP provides enterprise social media amplification and analytics for companies and organizations. Leveraging GaggleAMP's unique cloud-based service, the company provides powerful marketing impact for companies and organizations that are leveraging social media as part of their marketing mix.
To follow GaggleAMP on Twitter, visit http://twitter.com/GaggleAMP.
Carlton PR and Marketing
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