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GE Aviation Successfully Implements Vistaar Pricing Management Solution

Technology-Enabled Scenario Planning Is Leading to Increased Profits Across GE Aviation's Spare Parts Division (October 17, 2011)

PARSIPPANY, NJ -- (Marketwire) -- 10/17/11 -- Vistaar Technologies, Inc., a leading provider of price performance management solutions, today announced that GE Aviation (GEA) has successfully implemented the company's pricing management platform to help drive a more effective pricing strategy for its spare parts division. GEA is transforming the pricing process for its spare parts business by enabling effective scenario planning of product price catalogs using the Vistaar solution. GEA, an operating unit of GE (NYSE: GE), is a world-leading provider of jet and turboprop engines, components and integrated systems for commercial, military, business and general aviation aircraft.

"Over the past several months, we have transformed spare parts catalog pricing from an art into a science using the Vistaar solution," said Darren Huxol, marketing leader with GE Aviation. "We now have visibility into previously hidden data which is enabling us to develop and implement better pricing strategies. We anticipate expanding our Vistaar implementation to include additional product lines based on the success we've had with our first major catalog project."

Vistaar solutions optimize price and value realization by providing superior customer and market intelligence, empowering decision making with proven price science techniques, and promoting collaboration across the company. Recognizing that organizational structures, product portfolios and go-to-market strategies are complex and differ greatly, the Vistaar pricing platform approach enables organizations to leverage industry best practices and pricing science without discarding the characteristics and nuances that make their pricing requirements unique.

Ajay Chidrawar, Senior Vice President of Professional Services at Vistaar Technologies, said, "Market leaders like GE Aviation are leveraging price science and scenario planning fundamentals to more effectively define and execute pricing strategies. Vistaar is pleased to support GE Aviation as it aligns its organization around a new technology-enabled pricing strategy. We are also pleased that our solution is already delivering significant value for GE Aviation and providing a foundation for additional improved product line pricing."

About GE Aviation
GE Aviation, an operating unit of GE (NYSE: GE), is a world-leading provider of jet and turboprop engines, components and integrated systems for commercial, military, business and general aviation aircraft. GE Aviation has a global service network to support these offerings. For more information, visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price performance management solutions. Vistaar's pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Vistaar is working with global companies including AMD, Beam Global, Cisco, Pernod Ricard and GE to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing solutions drive measurable price and margin improvements and deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. Visit our website or contact Vistaar at +1-973-581-6300 for additional information.

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Press Contact:
Erin Hatfield
DPR Group, Inc.
(919) 678-9200
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Company Contact:
Jane Biddle
Vistaar Technologies, Inc.
(973) 434-6240
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