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GDC 06 Panels Explore Digital Distribution, Protection and Game Ads

(March 22, 2006)

Macrovision's Trymedia Games Division has brought together industry experts to participate in three sponsored panels slated to cover game business and technology topics at the upcoming Game Developers Conference (GDC) in San Jose, California. The sessions will take place on Wednesday, March 22nd and are open to all GDC attendees. The program includes:

The Online Business Model for PC Games: Show Me the Money    
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    9:00-10:00am


Digital distribution is no longer what happens to a PC game when     its shelf life is over. The online business model is ripe with     alternative revenue streams that begin day and date with     traditional retail. This panel will provide insight into how the     online model is changing and where new revenue dollars can be     found. Retailers, developers and publishers will weigh in with     their experience in simultaneous box and online release, episodic     content, peer-to-peer options and more.

Moderator: Alexis Madrigal, DFC Intelligence

Panelists:

Rana Hirschfield, Macrovision's Trymedia Games Division     Ed Zobrist, Vivendi Universal Games     Omar Abdelwahed, Best Buy     Thom Kozik, Yahoo!

Release Cycle Content Protection    
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12:00-1:00pm

Beta and press versions. Retail and digital releases. Patches and     updates. Product release schedules are challenging enough. This     panel will discuss how to optimize the content protection process     through the timing of implementation, best practice tools and     identification of the best person on the team to manage it all.

Moderator: Eric Jensen, Macrovision

Panelists:

Michael Heilemann, Hammer Studios, LLC     Ed Clune, Activision     Dave McComb, Electronic Arts

Effective Advertising Models for Interactive Games: Selling Ads    
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Without Selling Out     -------------------

2:30-3:30pm

Interactive videogame-related advertising is hot! As consumers     across multiple demographic profiles shift entertainment time away     from watching TV to playing core and casual games, advertisers are     eager to reach them. Find out if your game or business can benefit     from advertising dollars and how to balance your game with ads     without impacting the gameplay experience. This panel will address     both sides of the advertising conundrum: what advertisers want,     how much they're willing to pay and what measurement and metrics     they need, and -- beyond static 'product placement' advertising --     what additional opportunities exist to generate advertising     revenue from interactive games?

Moderator: Robb Lewis, Macrovision's Trymedia Games Division

Panelists:

Brandon Berger, Ogilvy Interactive     Mitchell Davis, Massive Incorporated     Garry Kitchen, Skyworks     Jon Epstein, United Talent Agency

All three sessions will take place on Wednesday, March 22nd in     room C3 of the San Jose Convention Center and are free to all GDC     attendees. Previous GDC sessions sponsored by the company have     proven to be very popular, so arriving early is recommended.


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Related Keywords:GDC 06 , Digital Distribution, Content Protection , Game Advertising

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