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GASKET Swings Powerful Spots For UST & Agency IDEXProject from start to finish was completed in a whirlwind 3 1/2 weeks for 3 :15 spots (February 23, 2006)
Animation company GASKET recently completed a series of bold :15 spots for UST - a leader in high performance golf shafts. The spots are graphically driven, design focused spots that showcase the UST golf shaft brand in a truly unique and clutter-cutting way.
"This project was really rewarding because the creatives at IDEX (ad agency, Memphis, TN) were completely open to our ideas and gave us freedom to explore solutions and approaches to their concepts," says Gasket Creative Director Greg Shultz. "We started with the agency boards, then shot a bunch of stills and, working closely with the creatives, expanded the concepts and developed the type and animation treatment."
"We came up with some pretty cool concepts" said IDEX Principal, Jim Tumbrink, "but working creatively with Greg and the gang at Gasket they took the spots to a different level, and they did it on a tight budget and an even tighter timeline."
The project from start to finish was completed in a whirlwind 3 1/2 weeks for 3 :15 spots. Gasket served as the production and animation company, shooting the live action golfers, which were composited into the corresponding animated scene. For the spot geared towards women "Flowers", Shultz discovered using performance artists, in this case dancers, had a much higher success in directing and attaining the look he strived for. The spots were animated in Maya and finished in AfterEffects and Flame.
With so many exceptional products and such great success on the PGA and other professional tours around the world, UST shafts have become one of the most popular graphite high-performance golf shafts in the world. These spots showcase this dynamism, while eschewing any traditional sports spot approaches. Set to a rock track courtesy of music company BWN the spots are as innovative as the brand presented.
Client: UST Golf Shafts
Spot Titles: "Meters," "Plaid," "Flowers" 3 x :15
Airdate: March 2006
Ad Agency: IDEX, Memphis, TN
Creative Director: Ray Munoz
Art Director: Ray Munoz
Copywriter: Jim Tumbrink
Producer: Jim Tumbrink
Design, Animation & Production Company: Gasket/Minneapolis
Director/Designer/Animator: Greg Shultz
Designer/Animators: Jacky Jiang, Justin Greiner
Design Assistant: Ben Trandem
Managing Producer: Tammy Kimbler Weber
Music Company & Audio Postproduction: BrahmstedWhiteNoise/Minneapolis
Composer: Ken Brahmstedt
Mixer: Carl White
For additional information about Gasket, please visit the company website at www.gasket.tv.
Related Keywords:GASKET, UST, IDEX, animation, composited, Maya, AfterEffects, Flame,