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GASKET Dishes Out Exciting Animation For Network Promos And Video

Developed look and feel of overall presentation, animated photorealistic elements and designed motion graphics (February 16, 2006)

GASKET helps create 7-minute promotional film for Dish

GASKET helps create 7-minute promotional film for Dish

Citizen Pictures recently called upon the talent of animation company GASKET to help create a 7-minute promotional film for Dish Network. The collaboration was so successful that Dish, which used the film to showcase its offerings at the Consumer Electronics Show (CES) in January 2006, is now utilizing various elements from the project in a myriad of on-air promotions.

For GASKET, the project was creatively rewarding, involving a close collaboration with Creative Director Mitch Monson from Citizen Pictures. GASKET was involved from start to completion, developing the look and feel of the overall presentation, animating photorealistic elements and designing motion graphics to complement Citizen's live action shots as well as footage supplied by Dish. According to GASKET Creative Director Greg Shultz, the team discovered "happy accidents on the fly in a cool, brainstorming and production session with Citizen that yielded great results."

The Dish CES 2006 film highlights the cable provider's exclusive advantages including the PDA "Pocket Dish", and its HD receivers and digital video recorders.


Spot Title/Length: Dish CES 2006 // 7 minutes
Elements to be used in on-air package: March 2006

Advertising Agency: NONE

Production Company: Citizen Pictures
Director: Jeanne Kopeck
Creative Director/Designer: Mitch Monson
DP: Dan Fox
Executive Producer: Peter Thron
Producer: Donna Carver

Editorial Company: Base2 Studios, Denver
Editor: Herman Nieuvoudt
Assistant Editor: AJ Koch

Design & Animation Company: Gasket
Animator/Designer: Greg Shultz
Designers: Jacky Jiang, Justin Greiner
Online: Ryan Wheeler
Managing Producer: Tammy Kimbler Weber

Additional Animation: Motion 504

For additional information about Gasket, please visit the company website at


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Related Keywords:GASKET, Animation, motion graphics, Citizen Pictures, Dish Network,

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