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Full Swing Golf Simulators Signs Exclusive Partnership With Initial Force AS

(December 19, 2011)

SAN DIEGO, CA -- (Marketwire) -- 12/19/11 -- Leading golf simulator company, Full Swing Golf, announced today that it has entered into a long term exclusive agreement with Initial Force AS, developers of innovative golf performance products, including Swing Catalyst Pro and Swing Catalyst Studio. The breakthrough partnership will equip Full Swing with new and innovative technologies for use in their golf simulators, in addition to standalone studio applications. The new partnership will also establish Full Swing Golf as sole distributor throughout North America. Swing Catalyst, the flagship product of Initial Force AS, is a groundbreaking motion analysis solution featuring high speed video capture and balance transfer technology.

Initial Force AS, a spin off from Norwegian University of Science and Technology's highly recognized "technology incubator," has been developing world class golf performance technologies over the past 5 years. Swing Catalyst was the result of decades of research and development in close cooperation with the University and the Norwegian Olympic Support Committee for ski jumping. Swing Catalyst was born from extensive research on rotational forces in the years prior to the Torino Olympics in 2006. Scientists were able to simulate hundreds of take offs in a single day, identifying the key forces involved in a successful ski jump. Initial Force AS has applied this cutting edge technology to the biomechanics of a golfer's swing and put it into the hands of the public.

"Our engineers studied the data we collected over the past 5 years from tour players around the world," states Kristian Raathe, CEO of Initial Force AS. "Our system is the only solution in the industry that synchronizes video analysis with the rotational forces of your golf swing in relation to stance, and pressure patterns in relation to impact."

"Both companies are very excited about this partnership," says Full Swing Golf Director of Product Development, Brian Farley. "This is far more than just video. The Swing Catalyst suite brings a fresh and intuitive, yet extremely powerful approach to swing analysis. Pair that with a seamless integration into a Full Swing golf simulator, and you've got a combination that's unmatched in the industry. Our new line of performance products will also include several different standalone configurations that can be installed into any teaching and training environment, private home, retail store, or clubhouse."

"We were aware that other golf simulator companies were courting Initial Force AS for their revolutionary technologies known as Swing Catalyst Studio," adds Full Swing Golf CEO, Eric Murray. "Full Swing is proud to be an exclusive partner with Initial Force AS, and even more excited about the long term co-development agreement going into effect immediately. It continues to be an exciting year for Full Swing Golf."

This move supports Full Swing's intent to align itself with the most innovative and forward-thinking companies as it strives to push the boundaries of indoor golf. "The Initial Force AS development team is a very talented group of software engineers and programmers who spent a great deal of time developing a system that works," says Full Swing Golf CTO, Erik Lugris. "The golf Industry is about to be introduced to a product that will have a measurable and verifiable impact on game improvement industry wide. Working with Kristian and his team in Trondheim, Norway has been rewarding, and we look forward to our long term business relationship."

About Full Swing Golf
Over the past 25 years, Full Swing Golf has pioneered the indoor golf experience by creating a network of premium golf simulators that connects businesses and consumers worldwide. The company allows golfers at all levels to play, practice, and compete on internet-connected simulators -- with a library of over 70 championship golf courses and an online Indoor Golf Club. Full Swing golfers benefit from lower costs, faster rounds, immediate feedback, advanced analytics and other elements that result in rapid game improvement and enjoyment in a comfortable setting. The company is headquartered in San Diego, California with a network of distributors representing over 70 countries.

About Initial Force AS
Initial Force AS was established in September 2006 with the goal of developing an easy to understand, simple to use, yet highly sophisticated motion analysis system primarily for sports training and coaching. Swing Catalyst offers the first 3D force plate system that is fully integrated with video and launch monitor data. It's a complete swing analysis system that synchronizes video images with real time force plate measurements and ball flight data.

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Fred Augenstein
Full Swing Golf
(772) 770-1511
Email Contact

Tom Christian Lindvag
Initial Force AS
+47 913 23536
Email Contact

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