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Fujinon Lenses Capture Daily HD Local Newscasts For WFAAs Remote Studio Broadcasts In Dallas, Texas(April 10, 2007)
The entire studio at Victory Park was conceived with HD production in mind; however WFAA did not want to build another control room there. Its a busy area and a popular place to live and work. WFAA wanted to be able to broadcast local news from this location but knew that building an HD control room on site could consume significant time and resources. So they installed fiber optics at Victory Park connecting their headquarters and control room to the new studio. Since January 2007, WFAA has been broadcasting morning, noon and evening newscasts in HD from its Victory Park location, as well as a variety of specials and weekly entertainment programming both live and on tape.
One of the great strengths of WFAAs HD broadcast is the way it looks on the air. Many local newscasts have seen ratings increase considerably since the HD launch. WFAA executives credit their equipment -- from the cameras and lenses to the lighting and set design as contributing factors in a successful launch of HD local news.
?At the end of the day it all gets down to content, said Dave Muscari, WFAAs VP/product development, ?however we are all mindful of the nature of a visual medium such as television.
A massive HD screen positioned above the south wall of the WFAA studio at Victory Park displays the WFAA news broadcasts to pedestrian traffic below.
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The companys line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call (973) 633-5600 or visit our web site at www.fujinonbroadcast.com.