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Frozen Treats, Kids and QR Codes-A RiDQulous CombinationMobile payment leader and beloved restaurant franchise embrace high tech fundraising to help sick and injured children (July 18, 2011)
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 07/18/11 --
Editors Note: There is a photo accompanying this press release.
Mobio Technologies, Inc (formerly Mobio Identity Systems, Inc.), an international mobile payments and marketing company, is pleased to announce its participation in the 2011 Dairy Queen® Miracle Treat Day campaign. Dairy Queen® (DQ) has created 7.9 million Mobio-enabled Blizzard® cups that have been distributed to every DQ location across Canada. Beginning July 18, 2011, DQ customers can pull out their Smartphones and scan the special QR barcode on the Blizzard® cup to donate instantly to the Children's Miracle Network. Through Mobio®, customers can access stories of miracle children who have been helped by generous donations as well as join the DQ Blizzard® Fan Club, Like DQ on Facebook or follow DQ on Twitter.
"Mobio will add even more value to the 27-year partnership Dairy Queen has fostered with the Children's Miracle Network," said Jessica Warren, National Marketing Manager, DQ. "Smartphones and QR codes will allow us to reach out and build relationships with a whole new generation of customers."
"Mobio is excited to turn a simple Blizzard® purchase into a truly interactive experience for consumers," said Mark Binns, Chief Marketing Officer, Mobio Technologies, Inc. "By combining, mobile payments with high tech consumer engagement, Mobio will help Dairy Queen and Children's Miracle Network support such a worthy cause."
Mobio turns a Smartphone camera into a specialized QR barcode reader that unlocks the capability for a user to donate through any media (print, web and TV). The Mobio app is available for iPhone, Android and BlackBerry. First-time users download the free Mobio app and register for the secure service. Once registered, a user can then scan a Mobio QR barcode to make a charitable donation using VISA, MasterCard or American Express.
About Mobio Technologies, Inc
Mobio Technologies is an identity management company specializing in mobile commerce and mobile marketing applications. Mobio® is the Company's flagship application available on iPhone, Android and BlackBerry. Mobio enables "interact anywhere" capabilities by turning Smartphones into "payphones" and "identity exchange devices". Using patented security technology and open source QR barcodes, Mobio allows consumers and businesses to engage and transact anywhere, anytime. The Company is headquartered in Vancouver, B.C. Canada.
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Mobio Technologies, Inc
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