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Frost & Sullivan Acclaims Netbiscuits for Its Highly Innovative Mobile Cloud Platform

Cutting-Edge Mobile Cloud Platform Enables Developers to Devise Next-Generation, Advanced Mobile Sites and Apps (December 09, 2011)

LONDON -- (Marketwire) -- 12/09/11 -- Based on its recent analysis of the Mobile Apps Deployment Platform market, Frost & Sullivan recognises Netbiscuits GmbH with the 2011 European Frost & Sullivan Award for New Product Innovation of the year. The company's innovative Mobile Cloud Platform supports developers around the globe in devising next-generation and highly advanced mobile sites and apps.

"At a time when the proliferation of mobile devices has rendered the mobile environment extremely fragmented, the Netbiscuits Mobile Cloud Platform provides an attractive development environment and efficient publishing platform," notes Zeff Ibrahim, Research Analyst of the Technical Insight division of Frost & Sullivan. "The mobile sites and apps built on it are highly customised, personalised and deliver optimal mobile browsing experience."

By leveraging the cloud, the platform promises to be more dynamic and viable, hence escalating business productivity and performance efficiency. That apart, via the cloud, customers have a greater market reach and gain a significant competitive edge.

Netbiscuits' Biscuits building blocks form the crux of the Mobile Cloud Platform. These core elements empower the platform to consolidate all pertinent content from user interface layout and screen display type to other relevant features such as media, advertising, payment, social networking, maps and geo-positioning into one unified format. Hence, it performs rapid content integration and facilitates mobile sites and hybrid app development in a very effective and efficient manner.


"In addition, these dynamic building blocks seamlessly interoperate with the highly prevalent HTML5 technology and form the unique Netbiscuits approach," adds Ibrahim. "This novel approach provides highly advanced user interface features such as multi-touch navigation, floating layers, swiping galleries, dynamic maps, whilst synchronously exploiting the native capabilities embedded within the mobile device."

Another key highlight of the solution is the scalability proficiency it offers to developers. Moreover, the solution supports enhanced reliability due to its underlying cloud-based framework.

"Netbiscuits also enables acceleration through Content Delivery Networks (CDNs), hence countless mobile content types can be compressed, stored and preloaded at the edge of the network," remarks Ibrahim. "In this instance, the mobile content is closer to the end users, irrespective of their actual location and thus induces a faster delivery time."

Notably, the solution empowers the mobile sites built to be platform agnostic. With the wide range of OS currently available, developers can efficiently devise novel mobile sites that are seamlessly interoperable across these mobile environments.

"Presently, Netbiscuits consistently cross-examines their platform with more than 3000 mobile devices in a month to ensure their solution synchronises with the latest developments within the mobile space," concludes Ibrahim. Netbiscuits hosts more than 25,000 mobile sites, processes more than 8.5 billion mobile pages each month and transmits to over 100 million end users across 50 countries."

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence for the innovative element of its product, for leveraging leading edge technologies in its product and for the product's valued added features/benefits. The awards also lauds the product's potential for increased customer ROI and customer acquisition/penetration.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Netbiscuits

Netbiscuits is the world's leading platform for developing, publishing, and monetizing rich web apps across all mobile and connected devices. Our technology solves the thousands of problems encountered when developing, managing and optimizing the web experience across multiple screens and operating systems. The built-in intelligence of the Netbiscuits cloud platform removes the complexity of programming for mobile, offers a suite of tools to sync the mobile experience to your existing infrastructure and provides a global network of integrated partners to maximize and monetize the mobile opportunity. Founded in 2000, the company has eight offices on four continents and is committed to making Netbiscuits the standard platform for the mobile web. Visit us at www.netbiscuits.com or follow us @netbiscuits.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Contact:

Catherine Brassell
Best Practices
Frost & Sullivan
catherine.brassell@frost.com
P: +27(0)21 680 3267
www.frost.com

James Hill
Marketing Communications
Netbiscuits
j.hill@netbiscuits.com
Tel: +49 (0)631 68036-147


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