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Front Flip Launches NationallyNational Brands Embrace Scalable Customer Engagement Platform; Mobile App Drives Significant Revenue Growth for Local Businesses (April 17, 2012)
OVERLAND PARK, KS -- (Marketwire) -- 04/17/12 -- Front Flip today announced the nationwide availability of its innovative customer engagement platform, the culmination of successful pilots in select U.S. cities. The company is now able to quickly onboard hundreds of thousands of businesses from anywhere in the country via its online portal -- offering an unprecedented level of scalability for businesses aiming to generate rapid revenue growth.
"Since we started Front Flip, we've seen sales in our spa go up at least 30 percent -- so much so that we added a team member to our spa staff. It's been phenomenal," said Rhonda Cavner, owner of Roca Salon.
Headquartered in Kansas City, the marketing services company launched locally in November 2011 and then quickly expanded in December with hundreds of businesses embracing the platform in more than a dozen metro cities. Several of the largest national quick-service restaurants (QSRs), restaurant chains and brands (e.g., Boston Market, Firehouse Subs, Hooters, Jack Daniels, Pizza Hut, Wendy's) are currently piloting the Front Flip customer engagement platform.
"Front Flip has transformed the way we interact with our customers and is the biggest marketing initiative we've introduced recently. Every month I'm seeing my sales go up 5% and more" said Laura Hammel, franchise owner at Dickey's BBQ in Kansas City. "Customers come into our restaurant and are excited to use the Front Flip app to scan and scratch for a chance to win a prize. With the ability to control exactly what prizes we give away and how often a customer wins, we are able to drastically increase the overall customer experience."
The app, available for both iPhone and Android, aims to help merchants establish repeat business and reward frequent customers. Users who download the Front Flip app can scan Flip Codes at participating retail locations and receive a virtual scratch card, which gives them a chance to win a prize. Front Flip also provides businesses access to valuable customer data and empowers them to retain and reward customers through targeted mobile outreach.
"The market is ready for a change. Daily deal programs aren't building customer engagement or rewarding loyalty -- in fact, they have rather the opposite effect," said Sean Beckner founder and CEO of Front Flip. "Front Flip's mission is to help businesses engage with their customers in a fun and exciting way both inside and outside the store by increasing understanding and building customer loyalty."
The 150-day pilot period showed tremendous growth with more than 120,000 user downloads. In the first 75 days, the number of scans at businesses on the platform surpassed 100,000. The next 75 days brought more than 200,000 new scans. The average Front Flip user scanned an in-store Flip Code more than two times at one or more of the 725 retail locations initially on the platform.
"We're targeting national and regional brands, as well as multiple- and single-location businesses," added Beckner. "Based on the overwhelming successes of our first customers and pilots, we expect our rapid growth to continue with this nationwide launch."
To learn more about Front Flip or to sign up for a free trial for your business, please visit www.frontflip.com.
About Front Flip
Front Flip is a leading provider of customer engagement solutions that offers businesses a fun and easy way to connect with customers at the point of purchase and beyond. Using a mobile phone, customers scan a QR code and get a chance to win a prize on the spot (through a digital scratch card) or anytime thereafter. With more than 120,000 users across more than 725 active locations, Front Flip provides businesses with valuable customer data while enabling businesses to retain and reward customers through targeted mobile outreach. Founded in 2011, Front Flip is based in Kansas City and backed by Archer Capital and angel investors. Learn more at www.frontflip.com.
Front Flip businesses are currently located in Austin, Chicago, Columbia, Dallas, Houston, Kansas City, Los Angeles, Miami, Minneapolis, New York, Orlando, Phoenix, Philadelphia, San Antonio and St. Louis.
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