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FriendsLearn Launches Facebook 'Food Fight' as Part of 'Hot' Social Apps Presenting at DEMO Spring 2012 in Silicon Valley

Facebook Users Encouraged to Help Shape the Future of Competitive 3D Social & Mobile Game Play for Compelling Engagement and Personal Learning, One Burger at a Time (April 17, 2012)

SAN JOSE, CA -- (Marketwire) -- 04/18/12 -- FriendsLearn, a privately-held Silicon Valley social and mobile gaming company that aims to transform learning through revolutionary educational experiences, today announced that it will present its newest 'learnified' real-time 3D game, Fooya, at The DEMO Conference in Santa Clara, California at 3:00 p.m., April 19 as part of DEMO's 'hot' new social media applications presentations.

FriendsLearn will preview its Alpha version of Fooya, a real-time 3D social and mobile 'food fight' set within a carnival, which is focused on enhancing users' understanding about diet, health and wellness through compelling, competitive sharing and engagement with one (Alpha version) to thousands (or more) of their best friends and enemies alike. Each player's health depends on the nutritional value of the foods that they get hit with! Fooya's dynamic 'personal learning' health game model is designed to capture the science of nutrition and its impact on health.

Attendees can view Fooya prior to FriendsLearn's presentation at DEMO booth D45. Fooya's (one player) alpha version will be available on Facebook for feedback from the first 1000 users to join FriendsLearn in helping to define the future of learning.

"Building on the success of our first game, Fooya has moved 'the game' to the next level -- 3D social gaming -- by providing rich, core gaming within Facebook, which is a relatively underserved market," said Bhargav Sri Prakash, CEO of FriendsLearn. "In order to play in this market, social education games must fulfill users' three basic requirements of rich engagement, social experience, and mobile accessibility. Upon final release, users will find that Fooya has the freemium model of Zynga's FarmVille, the rich game play of League of Legends, and the mobile accessibility of Kabam."

FriendsLearn brings a rich and core gaming experience to Facebook and mobile devices, while also measuring, tracking and storing what gamers are learning via an underlying 'learnification' platform. Each game in FriendsLearn's pipeline is designed to provide an engaging, user driven social gaming experience, while enhancing gamers' understanding of topics that will help them be more successful in their lives. Yet, the key is that FriendsLearn is dedicated to creating an unparalleled 3D Social Media user experience, whether for one player or scaling to millions. That is FriendsLearn's promise to our gamers.

About FriendsLearn
FriendsLearn is a gaming company with a pipeline of a new genre of fun, compelling, and "learnified" 3D social games. We combine social games with 3D real-time play and a learning platform. We have proven experience, unique technology and patented tools.

FriendsLearn is headquartered in Silicon Valley and is concocted by artistic magicians, technology wizards and a bean counter! The company's team is comprised of gaming enthusiasts -- with a passion for changing the world through education -- who come from a "surreal" range of backgrounds -- Computer Science, Bio-engineering, Nutrition, Teaching, Mathematics, Game Design, Business, Animation, Digital Art, Music and Film Production.

About the DEMO Conferences
Produced by the IDG Enterprise events group in conjunction with VentureBeat, the DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters.

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Global Media Strategy Communications
Jeff Lettes
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