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Fresh Start Private Inc. Appoints Ryan Fleming to Director of Marketing

Former Clear Channel Sales Executive to Drive National Marketing Efforts for Corporate Expansion (January 12, 2012)

LOS ANGELES, CA -- (Marketwire) -- 01/12/12 -- Fresh Start Private Management Inc. (OTCBB: CEYY), a leader in the alcohol treatment and rehabilitation industry, is pleased to announce that Ryan Fleming has accepted the appointment as Director of Marketing for Fresh Start Private Inc.

In this newly formed role, Mr. Fleming will be working on defining and creating strategic marketing efforts as Fresh Start Private looks to expand into additional markets in North America. This will include working on strategic alliances and partnerships with existing clinics while building the brand name for corporately owned/managed clinics.

Mr. Fleming worked with Clear Channel Radio since 2006 in direct response advertising, helping clients in marketing campaigns on radio stations including KFI AM 640, KLAC AM 570/ Fox Sports Radio, KTLK AM 1150, 102.7 KIIS FM, KOST 103.5, MY FM, 98.7, HOT 92.3.

Prior to being involved in LA radio, Ryan worked with the Anschutz Entertainment Group (AEG) with their premier sports properties and products including the Los Angeles Kings and the Los Angeles Galaxy.

Ryan is also the co-founder of a series of online websites, and a member of the American Marketing Association.

Mr. Fleming commented, "I am excited to work with and help create an organization and culture that will change the way people successfully deal with alcohol addiction. There is no question that in the process we will elevate this recovery program and brand -- making it a household name in our industry -- in just a few short years to come."

About Fresh Start Private
Fresh Start Private is an alcohol addiction, alcohol withdrawal, alcohol abuse treatment and alcohol detox rehabilitation company on the leading edge of alcohol addiction treatment. The Company has licensed a highly effective treatment and delivers target therapeutic levels of Naltrexone that significantly reduce patients' cravings for alcohol. Please visit

Safe Harbor
The information in this release includes forward-looking statements. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this release. Although the Company believes that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. These forward-looking statements, specifically statements relating to expectations regarding commercial viability of it products and services well involve risks and uncertainties that include, among others, fluctuations in third party pricing and services; the timely receipt of necessary permits and approvals; market demand for, and/or available supplies of, alcohol treatment related products and services; unanticipated delays, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, commercial agreements, acquisitions and strategic transactions, government regulation and taxation. You should carefully review the information disclosed within the section entitled "Risk Factors" contained in the Company's Current Report on Form 8K filed on November 4, 2011, as well as the information contained in this release, when assessing the Company and its business. The Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

Jorge Andrade
Chief Executive Officer

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