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Free Pizza + Mobile Payments + New Year's Eve + Times Square = First Brand Launch on LevelUp

Villa Fresh Italian Kitchen Offers Free Pizza as Long as You Pay With Your Phone on New Year's Eve! (December 28, 2011)

NEW YORK, NY -- (Marketwire) -- 12/28/11 -- LevelUp, the smarter way to pay, is launching with its first national brand partner, Villa Fresh Italian Kitchen (Villa FIK). The even better news is, it involves free pizza for anyone hanging out on New Year's Eve in Times Square, New York City. Ready to load up on carbs before those resolutions start? Noshing on $10 worth of free food on New Year's -- pizza, pasta, Stromboli, salads (if you've already started being good) and more -- is as easy as paying with your phone.

"We're really excited to be the first brand to adopt this innovative mobile payment solution that anyone can use," said Peter Jurta, Vice President of Operations for Villa Enterprises. "We thought, what's the most excellent way of ringing in the New Year for our customers? Free food for trying something new and awesome at America's hottest spot for New Year's celebration!"

You heard right, LevelUp is a mobile payment app that literally anyone with a phone (yep, any phone) can use. (We have apps for iPhone and Android, plus a mobile web app that works on BlackBerry, Windows Phones and more.) Simply download the app (we recommend doing this before New Year's -- think of the networks, people!) link your favorite credit or debit card, and voila -- you can pay with your phone. Flash your very own, unique LevelUp code on your phone's screen at the cash register when you head to Villa FIK in Times Square on New Year's and there's $10 there for you to spend on whatever type of pizza you want. Yes, for realz! Plus, when you go back to Villa FIK and pay with LevelUp, you'll unlock even better rewards over time.

"Villa FIK is a great partner to be launching with as we get ready to welcome in 2012," said Seth Priebatsch, chief ninja at LevelUp and SCVNGR. "Paying with your phone is cool. But free pizza? That's just epic."

So come see us at Villa FIK Times Square: 263 West 42nd St. New York, NY to sign up for LevelUp and load up on $10 worth of free Italian food. To start paying with your phone at 1000s of merchants in San Francisco, New York, Boston and Philadelphia (more cities coming soon!), please visit


About LevelUp
LevelUp is the smarter way to pay. Pay with your phone. Save time. Save money. It's 100% free and easy to use. Get started at For merchants, LevelUp is like a high-tech loyalty program, meets mobile payments, meets customer analytics cornucopia of awesome-sauce. Learn more at SCVNGR + LevelUp is funded by Google Ventures, Highland Capital Partners and Balderton Capital.

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Erica Orthmann for LevelUp

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