Company News: Page (1) of 1 - 09/16/04 Email this story to a friend. email article Print this page (Article printing at page facebook

Framestore CFC Animates Twin Ants

Latest ant-based spot for Publicis Post Office (September 16, 2004)

Twins (click to view QuickTime)

Twins (click to view QuickTime)

'Twins' is the latest ant-based spot that Framestore CFC have animated for the Publicis Post Office campaign. The 40-second spot was directed by Simon and Jon for Blink Productions, and it debuted on terrestrial TV on 1st September.

This is the fifth spot in this ongoing series of humorous animations, and the Framestore CFC team's confidence and sense of fun with the material really shines through in 'Twins'.

The eponymous ant brothers of the title are racing their trucks around a sunny suburban garden. The inevitable collision is quickly followed by the inevitable recriminations, as the two boys carry out a parody of the sort of exchanges that adults indulge in after a fender-bender. As the situation degenerates to blows and taunts, the twins' father calls them in for tea. They race across the lawn, all differences forgotten.

Lead Animator David Hulin and Inferno Artist Jonathan Hairman supervised the shoot, which took place in Palma, Majorca in July 2004. Lighting information was gathered using HDR tools, and the shoot was a smooth one, with only the radio-controlled car sequences requiring multiple takes.

Three weeks of animation and two weeks of 2D work followed. Tricky areas for the Framestore CFC team included getting a believable interaction between the ants and their environment, ensuring that the shadows and reflections of the ants on the cars' bonnets and windows were convincing, and the careful composition of the last shot with the ants running through the grass, shot from low down and with a very wide lens.

The 3D team worked in Maya, with proprietary plug-ins, and the compositing was achieved in Inferno. The Telecine was created by Steffan Perry.

About Framestore CFC
Framestore CFC was formed in December 2001 through the union of two of the most creative and dynamic companies in the industry: FrameStore and The Computer Film Company (CFC). The company is now the largest visual effects and computer animation company in Europe, with over 30 years of combined experience in digital film and video technology.

The company has won numerous international awards including two Technical Academy Awards from the Academy of Motion Picture Arts and Sciences, three BAFTA Craft Awards and eleven Primetime Emmy Awards.

For more information visit

Post Office 'Twins'
Agency Publicis
Art Director Jackie Steers
Copywriter Ira Joseph
Agency Producer Sharon Joyce
Production Company Blink Productions
Director Simon Willows & Jon Riche
Producer Bart Yates

For Framestore CFC
Inferno Artist Jonathan Hairman
3D Animators Dave Hulin, Kate Hood, Robert Holder, Don Mahmood, Gwilym Morris
Lighting and Rendering Laura Dias, Simon Stoney
Colourist Steffan Perry
Post-Producer Abby Orchard



Page: 1

Related Keywords:Framestore-CFC, Publicis Post Office, Blink Productions, David Hulin, Jonathan Hairman, Maya, Inferno, Steffan Perry, Kate Hood, Robert Holder, Don Mahmood, Gwilym Morris, Laura Dias, Simon Stoney, Abby Orchard,

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved