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Framecaster Launches iNCoder Pro

Professional Encoding Solution Allows Media Companies to Receive High Quality Video Submissions Via the Web (December 08, 2008)
DMN Newswire--2008-12-8--Framecaster (, an award-winning developer of digital media solutions for the broadcast industry, has released a groundbreaking, professional-grade encoding solution designed for media companies that receive large volumes of video content from the public. iNCoder Pro allows companies to receive video submissions in a customized manner, in broadcast quality and in the format of their choice through a simple plug-in embedded in their websites.
Designed for broadcasters, news organizations, reality-TV producers, and video-sharing sites that receive video submissions, iNCoder Pro allows end-users to easily submit video from virtually any source including digital files, DV cams and cell phones. At the same time, the recipient media company has total control over how videos are encoded and where uploaded videos are received. The media company determines how submissions are encoded by choosing from a variety of popular video formats including H.264, MPEG-2, MPEG-4, 3G, Flash 8 (VP6) and Windows Media.
iNCoder Pro is currently undergoing beta testing by The Newsmarket, a leading video distribution service that enables corporations, government and non-profit organizations to share video content with the media, blogs, consumers, online communities and other audiences globally. The Newsmarket's clients include General Motors, Volvo Cars, Mazda, IBM, Microsoft, the International Olympic Committee, Facebook, Google and Visit Mexico.
iNCoder Pro acts as a distributed application that performs the actual encoding process on the submitter's computer. This frees bandwidth for the company's site and eliminates the need for users to compress their videos themselves in order to conform to artificial file size restrictions, which often results in poor quality videos.
By contrast, iNCoder Pro allows media companies to preset file size limits (e.g. 100mb) for video submissions to conform to their particular needs and application. iNCoder Pro will dynamically encode submitted files, no matter the length, to conform to the preset file size while maintaining optimal quality and without requiring the end user to manage complex compression settings. The software also includes support of encoding at resolutions up to and including HD.
"iNCoder Pro removes the burden of negotiating complex encoding settings from both the content aggregator and people submitting videos," said Framecaster CTO Jaime Valenzuela. "With our product, a media company can choose the format best suited to its end use, including direct to broadcast. iNCoder Pro streamlines the workflow and saves time for the internal engineering staff as videos arrive on the media company's server ready for review, editing and publishing."
iNCoder Pro is the first component of planned suite of applications that, collectively, will comprise a complete solution for encoding, uploading, organizing, sharing and distributing video media. Framecaster intends soon to release several additional applications, including applications that will allow users to upload videos to websites directly from cell phones, and a desktop widget that will permit users to share video with the media, blogs, online communities and others.
More information about iNCoder Pro is available through the Framecaster website, A demonstration of iNCoder Pro can be viewed at

About Framecaster
Framecaster's mission is to serve as a catalyst to the next wave of media sharing by developing solutions that facilitate the processing and delivery of high quality video. Its products are designed to help media companies save time and money by automating routine tasks and eliminating repetitive steps in the process of collecting and distributing digital media assets.

Framecaster is headquartered at 655 N. Central Ave., 17th floor, Glendale, California 91203. For more information, call (818) 649-7576 or visit

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Related Keywords:Framecaster, incoder, video encoding, flash, mpeg


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