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Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique Email Marketing Vendor

(February 01, 2012)

GAITHERSBURG, MD -- (Marketwire) -- 02/01/12 -- Gold Lasso, an email marketing SaaS provider, was recently recognized as a notable boutique firm by Forrester Research in The Forrester Wave™: Email Marketing Vendors, Q1 2012. The report evaluated 74 vendors based on several criteria including size, market focus and customer feedback. "We are deeply honored to be mentioned in this report," said Gold Lasso CEO Elie Ashery. "We pride ourselves on delivering our clients a sophisticated enterprise level solution, complete with individual support and strategic advice. Although we did not meet Forrester's company size requirements for a full evaluation, as a boutique email provider, we are confident that the value we provide will continue to please our current clients and enable future growth."

As one of the few email marketing vendors that has not raised institutional funding, Gold Lasso has been operational for over ten years. Its size and agility affords Gold Lasso tremendous flexibility in pricing and product development. This flexibility enables the company to consistently meet the needs of their clients through innovation and improvement.

The value Gold Lasso provides their clients helps to facilitate their email marketing success. From strategic advice to innovative features, Gold Lasso's value offering is unique to the email marketing industry. This value includes, but is not limited to:

  • A Competitively Priced Solution. A robust enterprise solution priced at least 30% less than comparable ones.
  • An All Inclusive Feature Set. All clients have access to all features -- no product tiers.
  • A Dedicated Account Manager. Complimentary support and strategic advice with every account to ensure client success.
  • Ease of Use. Easy to use wizard based application.
  • Platinum Sending Practices. All clients send from custom domains and dedicated IP addresses, managed by Gold Lasso's deliverability team.

Elie Ashery continued, "True to our innovative culture, this year we will be releasing a number of new features and extending our product line. We are excited to share this with the rest of the marketing community when the time is right."

About Gold Lasso
Founded in 2002, Gold Lasso is a provider of sophisticated email marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and web marketing efforts.

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Sara Steinnagel
(301) 990-9857 x221

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