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Former CEO Joins OrderGroove Advisory Board

E-Commerce Veteran Raul Vazquez Joins Board of Advisors to Provide Strategic Guidance as OrderGroove Continues to Drive Momentum in Subscription Commerce (February 27, 2012)

NEW YORK, NY -- (Marketwire) -- 02/27/12 -- OrderGroove, a pioneer in subscription commerce programs that help brands identify and interact with their most valuable customers, welcomed Raul Vazquez as the newest member of the OrderGroove Advisory Board. An ecommerce veteran, Vazquez brings expertise and leadership in ecommerce and retail to OrderGroove, including hands-on, global leadership experience at Walmart and in marketing and operations, among other roles. As an Advisor, he will provide strategic insights and guidance to OrderGroove including a focus on OrderGroove's product development and roadmap as well as marketing initiatives as the company continues to develop its leading subscription platform for retailers around the world.

"I am thrilled and honored to welcome Raul to OrderGroove's Advisory Board," said Greg Alvo, founder and CEO of OrderGroove. "Raul is a highly-regarded leader with extensive experience in ecommerce and the retail industry and he will bring incredible insight as we continue to help retailers leverage the power of subscriptions to drive customer lifetime value. We are very much looking forward to working with Raul to deliver innovative subscription commerce solutions to the world's top brands."

As CEO of, Raul oversaw all day-to-day operations on the site and focused on providing multi-channel options for customers. After serving as CEO, Vazquez went on to serve as Executive Vice President of Walmart West and Executive Vice President of Global eCommerce at Walmart.

"Consumers continue to demand a convenient and flexible ecommerce experience from retailers," said Vazquez. "OrderGroove understands how to provide a practical and customer centric solution for retailers to deliver this to their customers to drive sales and customer lifetime value. I have been very impressed with the OrderGroove platform and team and am proud to now be a part of that team as an Advisor as OrderGroove continues to grow."

The OrderGroove Advisory Board is comprised of industry thought-leaders from a diverse background including Julie Constantin, Co-Founder of Constantin Venture Partners and investor in Bazaarvoice and Coremetrics; Peter S. Fader, the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and co-director of the Wharton Interactive Media Initiative; Paul Miller, Vice President of eCommerce at; Michael Osborne, Chief Revenue Officer at Bazaarvoice; and Mark Wachen, Founder and former CEO of Optimost.

About OrderGroove

OrderGroove is a pioneer in subscription commerce that enables brands to identify and interact with their most profitable customers to maximize lifetime value. The company's revolutionary SaaS-based platform coupled with a team of subscription marketing Retention Experts allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers -- dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. Brands using OrderGroove include Johnson & Johnson, Teavana, Jockey,, and Sally Beauty. The company is privately held and headquartered in New York, NY and backed by investors including Lerer Ventures, Constantin Venture Partners and Members of investment group TIGER 21. For more information, please see

For more information contact:
Mickey Nelson for OrderGroove
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