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Former Softimage Exec Opens Computer Graphics and Video Marketing Consultancy

(September 07, 2001)
sinclair & associates, a consulting firm serving the computer graphics and video industries, today announced that it is open for business. The firm offers a full range of services within the disciplines of product marketing, marketing communications and brand management. The principle of the firm, Bruce
Sinclair, has over 10 years of marketing experience in visual computing and has recently held executive positions with Softimage, Avid and Alias|Wavefront.

Services -- sinclair & associates can:

* Complete strategic programs such as brand development, new product feature set validation, new product/version launch or lead generation improvement.
* Provide an outside view to validate a product or marketing strategy.
* Develop a client's marketing organization.
* Provide marketing perspective in order to raise financing.
* Help a client expand into new markets by leveraging their intellectual property.
* Provide high-level product-line planning.

Experience -- The firm has direct experience with:

* 3D modeling, animation and rendering.
* Character animation, facial animation, lip-synching.
* 2D graphics, digital video editing, image processing, compositing.
* Motion capture, 3D digitizing, input devices.
* Broadcast graphics, interactive television, streaming media, web graphics.
* Simulation, real-time graphics, VR, performance animation.
* Visual effects, TV and film production, electronic games, LBE.
* Virtual prototyping, computer-aided design, engineering visualization.

Qualifications -- The principle of the firm has held the positions:

* President of - an interactive television software company.
* VP of Marketing for Softimage.
* Director of Brand Management for Avid.
* Director of Product Marketing for Alias|Wavefront.

Mr. Sinclair can function as an individual contributor, work with an
existing marketing team or enlist his associate communications, design or
ebusiness teams to complete any job. Please call 514.816.1275 or email for more information.


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