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Former Avid CEO Joins SenSable Technologies as Chariman and CEO

(October 02, 2001)
SensAble Technologies has appointed Curt Rawley, former president and CEO of Synapix and Avid Technology as chairman and chief executive Officer. Rawley also served in various management positions at Pixel Computer, Applicon and Digital Equipment Corporation. Most widely recognized for his work at Avid Technology, Rawley built and directed the company to be the world leader in video editing with revenues in excess of $400 million, leading the organization through an extremely successful IPO. Founder and chief technology officer Thomas Massie and president Bill Aulet will continue to serve in their current positions, maintaining full-time, active roles within the company.

Curt graduated from Duke University where he received an Engineering degree and starred on the football team. Curt also holds an MBA from Harvard University. He joined Avid in 1988 as a co-founder and served as president and CEO from 1991 through 1996. Most recently, he was president and CEO of Synapix from 1996 through August 2001.

About FreeForm Modeling

SensAble's FreeForm modeling system provides an analog interface to a digital tool. FreeForm modeling tools use familiar physical metaphors such as sculpting, wire cutting, shaping and deforming. These work in a direct and obvious manner to deliver the flexibility and expressiveness of physical media like the clay and blue foam designers have loved for years. Controlling these tools through touch gives users an unprecedented connection to their model. The flow of design intent--no longer choked off at the user/computer interface--allows users to faithfully capture any nuances and difficult to describe subtleties in digital form. Sophisticated modeling techniques help designers to hold design criteria and optimize form with function, while direct model interaction and familiar methods help eliminate the months-long learning curve typically needed to master traditional 3-D modeling software.

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