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Forever 21 Launches Back-to-School Fashion Campaign With SCVNGR

(September 08, 2011)

CAMBRIDGE, MA -- (Marketwire) -- 09/08/11 -- Today, Forever 21 announced mobile challenges on SCVNGR to bring students a fun, social and more interactive way to earn rewards and save serious cash as they gear up for the school year. So put away your tank tops and shorts and have some back-to-school shopping fun by playing SCVNGR at Forever 21!

As part of Fashion's Night Out and until October 10th, shoppers can visit any of the 469 Forever 21 U.S. locations and play SCVNGR to win awesome rewards, such as 10%, 15% and 21% discounts off of in-store merchandise, and the chance to win a free outfit. Sample challenges include:

  • "Denim Is In:" Check out the clip on all our denim styles & then tell us what your favorite is.
  • "Super Speedy Fashion:" What Forever 21 item would you choose to transform an outfit in a flash? Tell us which accessory you can't live without.
  • "What To Wear:" The right outfit can make you feel like a million bucks. Put together a new look, go to the fitting room and snap a pic of yourself wearing your new outfit.

"Forever 21 has quickly become the source for the most current fashions at the greatest value, and we're thrilled to provide students with even more ways to save money as they settle into the school year," said Linda Chang, Senior Marketing Manager for Forever 21. "By introducing mobile challenges on SCVNGR, we've created an exciting shopping experience for our customers and a new way for them to engage with our products."

"The Forever 21 challenges on SCVNGR are a great example of how a store can take advantage of SCVNGR's social game engine to connect with their customers and promote fall fashion," said Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR. "SCVNGR's platform allows brands to creatively engage customers and reward them for making repeat visits to their store."

To play any of the back-to-school challenges on SCVNGR, download the free SCVNGR app at the Android Market or Apple App Store and head to a participating Forever 21 and start playing! For more details on SCVNGR at Forever 21, visit:

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.

About Forever 21
Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer of women's, men's and children's clothing and accessories, known for offering the hottest and most current fashion trends at a great value to consumers. Forever 21's model of fast fashion works by keeping the store exciting with fresh merchandise offerings brought in daily. The retailer operates over 480 stores in the United States and Puerto Rico, with international operations in Canada, Korea, Japan, Philippines, England, Ireland, and Europe.

Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Chantal LeBoulch
scvngr [at] launchsquad [dot] com

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