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For The Earth Corporation Strengthens Its Portfolio With Kat Box King

(October 21, 2011)

PHOENIX, AZ -- (Marketwire) -- 10/21/11 -- For The Earth Corporation (PINKSHEETS: FTEG) is excited to announce that they have completed their acquisition of Kat Box King, manufacturer of Litter To Go, a disposable cat litter box that contains ready-to-use cat litter.

According to Pet Product News, retail sales for the pet industry totaled $61 billion in 2009 worldwide and are forecasted to continue to grow through 2014. Pet Product News adds, "Products that offer convenience have been selling well." Kat Box King's Litter To Go fits that convenience profile perfectly with its practical solution to disposing of litter waste.

Further, this growth trend fits perfectly with For The Earth Corporation's vision and focus on producing "products with a purpose." Litter To Go is packaged in a fully recyclable corrugated box. Acquiring Kat Box King's assets should help For The Earth fill out an array of pet products that are both environmentally friendly and useful.

On the heels of opening an East Coast distribution facility in Michigan last month that will provide tremendous freight advantages, the acquisition of Kat Box King proves For The Earth's continued dedication to both its customers and shareholders. "We believe that Kat Box King's established presence in mass retail like Wal-Mart, coupled with their patented litter box design, will enable us to expand and develop new profit-generating avenues for our company," states Nelson Grist, President and CEO of For The Earth Corporation.

About For The Earth Corporation
Headquartered in Phoenix, Arizona, For The Earth Corporation is focused on offering a diverse range of environmentally friendly, 100% non-toxic, and biodegradable products, including What Odor?®, What Stain?®, What Dirt?®, What Wound?®, What Pimple?®, and PaPurr®. For more information, visit

About Kat Box King
Kat Box King was established with the purpose to develop products that made owning and caring for cats easy and efficient.

Forward-Looking Statements
Except for historical information contained herein, the matters set forth in this document are forward-looking statements about expected future events that involve risks and uncertainties. These uncertainties may cause For The Earth's actual future results to be materially different from those discussed in the forward-looking statements.

For The Earth's forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations. All forward-looking statements speak only as of the date hereof and are based upon the information available to For The Earth at this time. Such statements are subject to change, and For The Earth does not undertake to update such statements, except to the extent required under applicable law and regulation.

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Nelson Grist
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