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Flurry Empowers Its 65,000 Customers to Command and Control Their App Analytics Experience

  (April 06, 2012)

San Francisco (PRWEB) April 06, 2012

Flurry, the industry leader in app audience acquisition, measurement and monetization, today empowered its Flurry Analytics customers to command and control how they measure and access their most important app metrics. With a suite of powerful new features, customers can now build funnels to measure their most important conversions, stay notified of trending metrics with alerts and create custom dashboards to access key metrics in one convenient place.

10,000 new customers have adopted Flurry Analytics since December 2011, with 35,000 additional apps were added to the system, bringing the total to 170,000. Over that same time period, Flurry Analytics application sessions tracked per day increased from 760 million to 1.2 billion, an increase of more than 50%.

We have a diverse audience using our analytics service, ranging from business decision makers to product managers to developers, said Flurry CEO Simon Khalaf. This upgrade gives every stakeholder the ability to get to the data that matters most, and gives them to chance to act immediately.

All new features are available to all apps already using Flurry Analytics on iOS, Android, HTML5, BlackBerry and JavaME. Additionally, any one of Flurrys 65,000 customers can immediately use these powerful new features without having to switch Flurry SDKs or re-submit their apps to any app store. Flurry Analytics remains completely free.

The following are immediately available for use for all existing customers:

Customers can track conversions based on a series of any tracking events theyve set up for their applications. Funnels constructed from existing events calculate once the funnel is created so that planning all possible funnels ahead of time is not necessary.

Alerts can be created to notify users of when usage metrics reach key milestones or change by a designated percentage. Alerts ensure that customers never miss important changes within their app.

Customers can assemble all their most important metrics in one convenient view. Administrators can make shared, company level dashboard, and individual users can create dashboards specific to aspects of the business they care about most.

This release up-levels the entire Flurry Analytics service for all of our customers in a significant way, said Brad Jones, Flurry director of product management. Funnels, Alerts and Custom Dashboards empower our users to surface and stay on top of the trends that matter most, at any time, and from anywhere.

To learn more about Flurry Analytics new features, please click here.

Flurry increases the size and value of mobile application audiences, and is used in more than 170,000 applications across iOS, Android, HTML5, Windows Phone, BlackBerry and JavaME apps. Flurry tracks over 30 billion anonymous, aggregated end-user application sessions each month. Flurry is venture-backed by Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, Menlo Ventures and First Round Capital. The company has offices in San Francisco, New York and London.

iOS, iPhone, iPad, Android, BlackBerry, Windows Phone and JavaME are trademarks of
their respective companies. All other company and product names may be trademarks
of the companies with which they are associated.

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