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Fluid Adds Tamara Treu to Editorial Roster

(January 19, 2006)

Tamara Treu, a skilled editor comfortable with both short and long form editorial projects, has joined the FLUID Editorial roster, it was announced today by Managing Partner Marc Schwartz. 

For the last four years Tamara Treu has had an ongoing freelance relationship with a number of New York-based advertising agencies including Publicis Dialog, Ogilvy & Mather, JWT, and Foote Cone & Belding, and has cut commercials, brand videos and music videos for the likes of Welchs, Lux, Nivea, American Express, Dove, Charmin and Merck, among others. 

At the same time she has applied her experience on the AVID, AVID Symphony, and Discreet Logic smoke*, her sound design skills and her graphic design talents on a number of independent projects including the four-part PBS documentary series Cadillac Desert, an Alfred I. DuPont award winner, for which she was Associate Editor working through Trans Pacific Television and KTEH/San Jose Public Television; the feature documentary Watch Me Jumpstart which aired at the New York Video Festival, for which she was Associate Editor working through Rough House Editorial (San Francisco, CA); and Limbo, an independent feature, which she co-edited and which is still screening at festivals worldwide. 

Tamara Treu also edited three personal projects He Saw Red, a 15 minute independent short screened at the Independent Film and Video Festival;  What A Gem, a 45 minute independent film which aired at the San Francisco Indie Film Festival; and Give Your Dreams A Chance, winner of Apples young filmmakers  contest, and  named ?best new spot at Cannes.  

When she first arrived in New York, Tamara Treu was an Assistant Editor at Blue Rock Editing (New York, NY) where she spent six months cutting spots for AOL. 

While still living and working on the West coast, Treu spent three years as an Associate Editor at Flipside Editorial (San Francisco, CA) editing commercials for Ford, Oracle and Chlorox, among others. Treus first editorial assignment was at Pixar Animation Studios (Redmond, CA) where she was an Assistant Editor on the landmark film Toy Story 2 which earned a Golden GlobeŽ Award for Best Picture. 

?We were looking to expand our roster and really liked Tamaras energy and motivated spirit, and thought that she would be a great addition to FLUID.  She's a young up and comer and we felt it was important for the future of the company to continually tap (and offer) fresh talent,explained Managing Partner Marc Schwartz.   

For her part Treu stated, FLUID does great work, has wonderful clients, and I was wow-ed by the companys collective creative energy. I felt an instant rapport when we first met. They seem to value the same things I do in business communication, a sense of humor, professionalism and I believe that the quality of FLUIDs work will raise the bar for me and  broaden my horizons artistically. It is wonderful to be part of a company with such a depth of talent. 

Tamara Treu has joined the editorial roster at FLUID which includes Editor/Designer Alex Frowein; Editors Bruce Ashley, Greg Letson, Scott Philbrook and Victor Melton; Assistant Editors Christian Pulfer, Nikki Passerella, Michael Equi and Zeke ODonnell; Managing Partner/Executive Producer Marc Schwartz; and Editorial Producers Virginia Galvan and Rasha C. Hamilton, all of whom are represented in-house by Jessica Millington. 

Treu earned her Bachelor of Arts from California State University (San Francisco, CA) where she studied Broadcast Communications with an emphasis on editing. She also spent a year at the University of London (London, England) where she studied literature and communications. She currently makes her home in lower Manhattan. 

FLUID, the New York-based, award-winning music and editorial studio, is headquartered at 532 Broadway, 5th floor, New York, NY 10012; phone (212) 431-4342; fax (212) 431-6525.  Visit the FLUID website at For more information, or to see a reel, contact Jessica Millington.

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