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FlickerLab Repackages AMC "Monsterfest" 10th AnniversaryCreates Series of Mini Horror Flicks for the Network (September 25, 2006)
To promote American Movie Classics (AMC) networks 10 day horror film marathon, "Monsterfest," FlickerLab has designed and created a complete Halloween stunt package, including a series of mini horror films, logos, opens, closes, bumpers, and transitions. The broadcast package, guaranteed to give viewers the willies, will begin its national rollout October 1st and continue to air through the ?Monsterfest 10th Anniversary, October 22 through October 31.
FlickerLabs talented team initially presented a number of treatments - puppets, animation, live-action - for the AMC Halloween package. Led by Managing Partner/Creative Director Harold Moss, the New York-based development, design and animation studio expanded the live-action option that was based on the idea that the network is actually possessed, that something or someone has taken over AMC. Static interrupts programming and suddenly a demonic feed from what appears to be a haunted psychiatric hospital briefly takes over the airwaves in a variety of scenarios.
?Rather than create traditional broadcast graphics we filmed a series of short :05 and :10 horror movies, using the language of the spookiest fright films to inform. We spent two days shooting in a couple of abandoned buildings and the tunnels that run underneath and between them on the grounds of the Rockland Psychiatric Center in Orangeburg, NJ. We could not have found, or created, a more perfect environment. The abandoned buildings were dank and dismal; the tunnels, pitch black and half flooded. Not the most pleasant of working conditions but we could not have asked for a more perfect location, explained Moss who, because he was willing to shave his head, shove himself into a cooler full of ice water and wear a straightjacket for half a day, starred in some of the mini movies.
?Kudos to AMC. They are the movie channel and they really let us break out of what many would consider the expected graphics approach and create some seriously spooky small films. This project was a tremendous amount of fun, continued Karen Stewart, Flickerlab Executive Producer/Strategic Business.
?Flickerlab's ?Monsterfest package was a very organic approach to the creative. Although Flickerlab had storyboarded the general idea before the live-action shoot, once the location was found, even more stories developed, so it was an on-going creative process,? stated AMC Producer Andrea Beckerman Terry.
The FlickerLab team included Creative Director/Director/Animation Director Harold Moss, Executive Producer Karen Stewart, Art Director Zartosht Soltani, Designer Miguel Hernandez, Senior Producer Mike Sullo, Associate Producer Sarah Brown, Composite Artists Devin Clark and Bryan Cox, and Director of Photography Bill Bradley.
FlickerLab shot the live-action elements on DVPro 50 in the Rockland Psychiatric Center (Orangeburg, NY) and utilized Adobe After Effects, Illustrator and Photoshop in the execution of the Halloween stunt package.
AMC (New York, NY) was represented by Executive Producers Mary Conlon and Geoffrey Whelan and Producer Andrea Beckerman Terry.
Editor David Cornman of Crew Cuts (New York, NY) completed the offline editorial.
David Wilson of David Wilson Audio (New York, NY) was responsible for the musical score, sound design and audio postproduction.
Founded in 1999 as a design and animation studio, today FlickerLabs principals, long-term collaborators and strategic partners employ their skills, technology and industry experience on a variety of projects be they concept-to-screen development and production, design and execution of commercials or broadcast promotions. In addition to high quality creative digital content development, FlickerLab works with clients to extend their project reach through advertising, Internet impact, online marketing, and merchandising.
The companys portfolio includes high profile work for media and entertainment companies including A&E Networks, Bravo, Comedy Central, Discovery Home, Disney Channel, Lifetime, Lions Gate Productions, Michael Moore Productions, MTV, Nickelodeon, Planned Parenthood, The Cartoon Network and The WB, and product/service companies including Bassat Ogilvy, Continental Airlines, Grey Worldwide, Johnson & Johnson, McCann Erickson, Microsoft, Party City and Procter & Gamble, among many others.
FlickerLab is headquartered at 7 West 18th Street, 4th floor, New York, NY 10011. For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com
Related Keywords:AMC, FlickerLab, "Monsterfest"