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Fix it in PostThe industry?s most popular crutch phrase
Im all for you great readers writing in to let me know what you think of my reviews, tutorials, etc, but when you do write in, please try to form complete and coherent sentences. This is the actual e-mail I received on Sunday:
minus green, makes the grey purple and the reds faint, buy a Da Vinci or
Normally when I receive death threats in the mail, I turn them over to my local FBI office and let them deal with sending the offenders to jail, but for this poor misguided soul, I decided to pass. I believe in this mess of incoherencies this reader was trying to respond to my WarmCards review and was trying to say, ?Why spend money on the WarmCards when a DaVinci system will do the same thing. In other words ?Fix it in post.
Instead of spending the time to get the desired look during the shoot, this person would rather have me spend thousands on a postproduction system to do the exact same thing. This saddens me dear readers, as more and more people are relying on the ?Fix it in post phrase every day as they work on productions.
Dont get me wrong, there are some fantastic things that can be done using the latest and greatest high tech post technology. I write about these tools and techniques every week and use these tools to enhance video projects I am working on. Instead of spending thousands of dollars trying to fix mistakes made in the field (as the e-mail above suggests), why not shoot it right in the first place? The answer, I believe, is because many people have gotten lazy and would rather shoot sloppy and spend the extra green in post than doing it right the first time.
Yes, ?Fix it in post has become a crutch phrase for many out there.
Related Keywords:schleicher, fix it in post, post production, video, film, shooting, editing, davinci, dumbasses
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