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Fischer Edits Brett Astor Cuts Targets Fall Spots

Completes ?Design For All? spots for ad agency Peterson Milla Hooks/Minneapolis (October 18, 2005)

Fischer Edit's Brett Astor Cuts Target's Fall Spots

Fischer Edit's Brett Astor Cuts Target's Fall Spots

Target and ad agency Peterson Milla Hooks (PMH)/Minneapolis called on the talent of Fischer Edits Brett Astor for their new Fall 2005 spots: ?Design for All -- Fall Anthem and ?Design for All -- Fall Fashion. The two :30 spots began airing nationwide earlier this month.

To view this campaign, go to

A merging of music, images and graphics, ?Design for All Fall Anthem begins with a simple image of a young woman dressed in all-white securing a light bulb. As the camera pulls back, it is revealed that she has lit an entire ceiling full of light bulbs from atop her ladder. A bird on a curtain comes alive and becomes the object of a childs Origami project, as the first graphics ?Design Creates appear. The little girl dances among her paper birds, and then a couple in their highly-stylized living room use their remote control to control their new sleek DVD player and Plasma screen TV as the graphics note: ?Design Inspires. We see a young man place a vase on a table, which becomes a series of tables, and then an older woman sewing is revealed in her black-and-white living room. A young woman twirls in a black party ensemble as the graphics say: ?Design Shapes. She is replaced by a woman on a yoga workout ball, who then takes on several yoga poses. The woman merges into a man checking his digital watch aboard a train as the graphics entail: ?Design Moves. A series of young men in suits then walk quickly towards one another, as the intriguing spot ends with the Target bullseye logo and ?Design For All followed by Targets end tag: ?Expect More. Pay Less.

In a similar style of images combined with music and graphics, ?Design for All Fall Fashion showcases a series of young people as they model the diversity of fall fashion available at Target this year. Suits for men, cocktail dresses for women, professional, casual it can all be found at Target this fall.

Client: Target Corporation
Spots: ?Design For All -- Fall Anthem, ?Fall Fashion
Airdate: September 2005

Ad Agency: Peterson Milla Hooks/Minneapolis
Creative Director: Dave Peterson
Art Director: Amy Demas
Copywriter: Jenny Shears
Account Director: Gayle Malcolm
Producer: Aldo Hertz

Production Company: Believe Media/Hollywood
Director: Floria Sigismondi
DP: Tim Ives
Executive Producers: Elizabeth Silver, Luke Thornton
Head of Production: Betsy Kelly
Producer: Jessica Wise

Editorial Company: Fischer Edit/Minneapolis
Owner/Executive Producer: Tony Fischer
Editor: Brett Astor
Producer: Bill Rogina
Associate Producer: Kathy Yerich

Post Production Companies: Company 3/Santa Monica & Pixel Farm/Minneapolis
Colorist: Stefan Sonnenfeld (Company 3)
Online Editor: Kurt Angell (Pixel Farm)
Post Supervisor: Missy Papageorge

Visual Effects Company: Pixel Farm/Minneapolis
Visual Effects Supervisor: Kurt Angell
Producer: Amanda Tibbits

Music Production & Audio Post Company: Modern Music & Sound/Minneapolis
Owner/Executive Producer: Tony Fischer
Re-Mix: Daron Walker
Final Mix: Bryan Hanna
Producer: Jess Ford

Fischer Edit is located at 801 Nicollet Mall, Suite 300W, Minneapolis, MN 55402 612.332.4914 fax: 612.332.4910


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Related Keywords:Fischer Edit, Target, Peterson Milla Hooks, Believe Media, Brett Astor,

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