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Fischer Edit Saves the Day for Target

Brett Astor & Brian Slater complete series of See. Spot. Save. spots (September 14, 2004)

Fischer Edits Brett Astor and Brian Slater recently completed a series of new commercials for Targets ?See. Spot. Save Frequency ?04 campaign. Featuring the Target dog, these entertaining, :15 commercials showcase a variety of humorous scenarios where Target products save the day. Airing nationwide, two :15 spots are linked to form a full :30 commercial.

To view the Target Frequency spots, go to:

Targets ?Centrum/Dove spot opens with a simple shot revealing a gym room where a muscular man struggles to keep up with his treadmill to the tunes of cheerful music. Unable to keep up with his workout, he flies off the machine and crashes off screen. Without ado, the camera cuts to the Target Dog, sitting on a treadmill and smiling broadly alongside a box of Centrum vitamins. The spot continues at a wedding where an older lady dressed in bright green does the brides make-up and then proudly hands her a mirror to see the outcome. Undoubtedly, the hopeful expression of the bride turns to a frown as she sees the broad streaks of neon green and blue eyeshadow on her face. The Target Dog saves the day once more with towels and Dove soap -- available at Target.

In the ?Charmin/Campbells spot, the story is set in the woods where a panicked camper runs through the forest collecting large leaves obviously needing to answer the ?call of nature. He halts and breathes a sigh of relief as the camera reveals the Target dog smiling alongside a roll of Charmin toilet paper. On the snowy peaks of a mountain, two nearly frozen mountain climbers reach the top of the peak where the Target dog waits for them with a bowl of hot Campbells Chicken Noodle soup.

The ?Suave/Clorox and ?Hershey/Pepsi spots follow the same format with their own unique twists. All of the Target Frequency spots conclude with the ?See. Spot. Save. end tag.

Client: Target
Spots: ?Target Dog See. Spot. Save Frequency ?04 ?Centrum/Dove, ?Charmin/Campbells, ?Suave/Clorox, ?Hershey/Pepsi
:15 spots are joined to create :30s Airdate: August 2004

Advertising Agency: Peterson Milla Hooks/ Minneapolis, MN Creative Director: Dave Peterson Copywriter: Nate Morley Art Director: David Richardson Executive Producer: Gary Tassone

Production Company: Crossroads Films/ Atlanta Films Director: Russell Bates DP: Eric Engler Producer: Paul Ure

Editorial Company: Fischer Edit/Minneapolis, MN Owner/Executive Producer: Tony Fischer Editor: Brett Astor (?Centrum/Dove, ?Charmin/Campbells), Brian Slater (?Suave/Clorox, ?Hershey/Pepsi) Assistant Editor: Josh Thacker Producer: Bill Rogina

Postproduction Companies: Crash & Sues & Fischer Edit/Minneapolis, MN Colorist: Sue Lakso (Crash & Sues) Online Editor: Jay Holgate (Fischer Edit) Assistant Online Editor: Katie Carpenter (Fischer Edit)

Visual Effects: Fisher Edit/Minneapolis, MN Owner/Executive Producer: Tony Fischer Flame Artist: Mark Youngren

Music, Sound Design & Audio Post: Modern Music/ Minneapolis, MN Owner/Executive Producer: Tony Fischer Composers/Arrangers/Sound Designers/Mixers: Rick Meyer and Daron Walker Producer: Jess Ford

Fischer Edit is located at 801 Nicollet Mall, Suite 300W, Minneapolis, MN 55402 612.332.4914 fax: 612.332.4910


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Related Keywords:Fischer Edit, Target, Brett Astor, Brian Slater, Peterson Milla Hooks, Dave Peterson, Crossroads Films, Russell Bates, Tony Fischer, Josh Thacker, Bill Rogina, Crash & Sue, Modern Music,

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