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Firstmark Credit Union Purchases Experian QAS Software to Improve Member Communication

Member Service and Improved Efficiency Are Main Drivers Behind Address Verification Purchase (March 15, 2012)

BOSTON, MA -- (Marketwire) -- 03/15/12 -- Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that Firstmark Credit Union has purchased QAS Pro and QAS Batch to improve overall address data quality within the credit union. The improvement in data quality is expected to enhance member service and advance marketing conversion.

"Data hygiene has always been important from a direct-marketing perspective," said Fred Hagerman, chief marketing officer at Firstmark Credit Union. "We want to ensure our contact data is as accurate as possible so we can keep in touch with past and current members. This saves us time and money while ensuring we maintain good communications with our membership base."

The Experian QAS products will be used for loan origination and deposits, as well as by IT to cleanse existing information regularly. The tools are expected to reduce the amount of returned mail resulting from the 300,000 pieces of mail the credit union sends annually. In addition, address verification is expected to improve the data entry process and aid in long-term data quality improvements.

"Accurate contact data allows credit unions to provide a high level of service while maintaining operational efficiency," said David Northridge, vice president of client retention, Experian QAS. "By ensuring data is accurate as it is entered, credit unions can be confident that information is received by members on the first attempt, rather than having to spend additional time reworking information and hurting member service efforts."

About Firstmark Credit Union
Firstmark Credit Union provides financial services to anyone who lives, works, worships or attends school in Bexar County, as well as education-related employees in Bexar County and the 12 surrounding counties; and their relatives. Established in 1932, the Credit Union serves over 91,000 members and manages more than $750 million in assets. For more information, go to

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
Email Contact

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