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First US 24/7 Interactive E-Commerce Channel LaunchedDIRECTV, Wink Communications and Barnes & Noble.com Jump Into iTV Commerce Together (September 19, 2001)
Viewers can purchase books from the Barnes & Noble.com Top 100 list from the comfort of their easy chairs, 24 hours a day, seven days a week. Book synopses and jacket images are included to enhance the shopping experience. The channel has an easy-to-navigate interface and purchases are made through the convenience of the remote control. Customers simply select their books, add them to the shopping cart and complete transactions using a four-digit PIN to charge the credit card on file.
The Barnes & Noble.com channel joins Instant Weather by The Weather Channel, ESPN Today, and the DIRECTV INTERACTIVE Center as the fourth dedicated interactive channel available to customers with the DIRECTV INTERACTIVE service, available on select Wink-enabled DIRECTV Receivers manufactured by Thomson under the RCA brand.
Related Keywords:DTV Professional, Digital Media Net, DIRECTV, Inc., Wink Communications, Inc., Barnes & Noble.com, 24/7 dedicated e-commerce application, television, iTV
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