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First US 24/7 Interactive E-Commerce Channel Launched

DIRECTV, Wink Communications and Barnes & Jump Into iTV Commerce Together (September 19, 2001)
DIRECTV, Inc., Wink Communications, Inc., and Barnes & announced today the launch of the Barnes & channel, the first 24/7 dedicated e-commerce application available to U.S. consumers through their television. Viewers can now purchase the top 100 best selling books on Barnes & at any time using their television remote control. The new interactive shopping service is available on DIRECTV channel 496 to its customers with the DIRECTV INTERACTIVE Powered by Wink service.

Viewers can purchase books from the Barnes & Top 100 list from the comfort of their easy chairs, 24 hours a day, seven days a week. Book synopses and jacket images are included to enhance the shopping experience. The channel has an easy-to-navigate interface and purchases are made through the convenience of the remote control. Customers simply select their books, add them to the shopping cart and complete transactions using a four-digit PIN to charge the credit card on file.

The Barnes & channel joins Instant Weather by The Weather Channel, ESPN Today, and the DIRECTV INTERACTIVE Center as the fourth dedicated interactive channel available to customers with the DIRECTV INTERACTIVE service, available on select Wink-enabled DIRECTV Receivers manufactured by Thomson under the RCA brand.

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Related Keywords:DTV Professional, Digital Media Net, DIRECTV, Inc., Wink Communications, Inc., Barnes &, 24/7 dedicated e-commerce application, television, iTV


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