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First Sesame Street Book App Debuts

Sesame Workshop & ScrollMotion Partner to Create Book Series for iPhone and iPod Touch (December 22, 2009)

NEW YORK, NY -- (Marketwire) -- 12/22/09 -- For the first time ever, children will be able to enjoy a Sesame Street book series right from an iPhone or iPod touch. Sesame Workshop, the nonprofit producers behind Sesame Street, and ScrollMotion, creators of the Iceberg Reader and a leading developer of original iPhone applications, have teamed up for the "Where is the Puppy" Sesame Street book series. The book apps are available for $1.99 from the App Store on iPhone and iPod touch or at

When Elmo sees a little black puppy on Sesame Street, he wants to find it a home -- but first he has to catch it! Come with Elmo as he explores Sesame Street, meeting old friends, learning about the neighborhood, and looking for the little lost puppy.

The fully illustrated, original Sesame Street story featuring everybody's favorite little red monster also has many special features, such as the following:

-- The "Auto Read" allows users to hear Chris from Sesame Street read the story aloud. -- Record your own Audio Book! Users can personalize their book by recording their own voice reading the story. -- Learning new words are fun and easy when Chris defines new vocabulary from the book. -- Visual index allows users to jump easily back and forth to their favorite part of the story, or resume reading where they've left off. -- If users don't have time to finish the story, an Elmo-bookmark handily helps readers start again, from the page where they last left off.

"Our goal in bringing Sesame Street books to the iPhone platform is to encourage children to develop a rich vocabulary and a love of words as they get ready for school and a lifetime of reading," said Jeffrey Fleishman, Assistant Vice President for Media Distribution Business Development, Sesame Workshop.

"All it takes is thirty seconds watching a child's small fingers explore the screen of an iPhone to realize the amazing educational power of the technology," said ScrollMotion Chief Creative Officer Josh Koppel. "Sesame Street introduced children and their families to the potential of television as an educational medium two generations ago, and with today's iPhone app launch, we are helping to carry that tradition forward to an entirely new medium and new generations of inquisitive young minds."

To view a video demo of the Sesame Street book apps, please click here:

Sesame Workshop is the nonprofit educational organization that revolutionized children's television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at

ScrollMotion is a media and technology company specializing in the development of innovative applications for mobile devices. Using proprietary technology for the iPhone and iPod Touch, ScrollMotion is reshaping digital art, information and entertainment in an intuitive and enjoyable way. The company's flagship product, the Iceberg Reader, offers consumers a user-friendly and true-to-text eBook experience. ScrollMotion is also helping many of the greatest names in traditional media successfully transition to digital and mobile programming. To see the full catalog of children's books from ScrollMotion, please click here.

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Beatrice Chow
Sesame Workshop
(212) 875-6586
Email Contact

John Roderick
(631) 656-9736
Email Contact

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Related Keywords: iPhone, Sesame Street, ScrollMotion, eBook, Kids Book, Children's Book, Marketwire, Apple Computer, Television, Business, Entertainment, Children, Other,

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