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First SRS-Enhanced CDMA Smartphone Now Available in US

New Samsung SCH-i730 Smartphone with SRS WOW XT Audio Enhancement available through Verizon (July 07, 2005)

SRS Labs, Inc., one of the world's leading providers of audio, voice and surround sound technologies, today announced that the first SRS WOW XT audio enhanced smartphone goes on sale today at Verizon Wireless retail outlets. The new phone, the Samsung SCH-i730, is a Microsoft Windows Mobile PocketPC 2003 dual-band Code Division Multiple Access (?CDMA) smartphone, which includes MP3 capability. Samsung Electronics enabled WOW XT to provide an immersive 3D stereo image and bass enhancement for any audio playback through this stereo headphone and stereo speaker-equipped handset. Consumers can now purchase the SCH-i730, online and in retail stores such as Verizon, Best Buy, and select Radio Shack locations. Verizon Wireless is the second largest wireless carrier in the United States.

The SCH-i730 is the first WOW XT-enabled mobile phone ever shipped into the U.S. market, an important milestone in SRS Labs business strategy to grow its licensing revenue from wireless devices. Samsung is a current SRS Labs licensee and has developed and shipped several CDMA phones featuring SRS WOW technology for the Korean market since 2003.

The SCH-i730 with WOW XT highlights several important ?firsts for SRS Labs in the wireless market:


* First Mobile phone in the U.S. market featuring SRS technologies
* First Microsoft Windows Mobile PocketPC 2003 phone shipped with SRS Labs new system level driver implementation
* First Intel Xscale PCA-27x processor-based mobile phone featuring SRS technologies

SRS has the broadest selection of audio enhancement implementations for semiconductor and software integration on mobile phones with an effective, fast-to-market solution available for Microsofts Windows Mobile PocketPC 2003 and Windows Mobile 2005 operating systems. This specialized system level audio driver, developed by SRS Labs specifically for these operating systems, provides audio enhancement to all audio and multimedia content on the handset including music, ring tones, video and games. The i730 also marks the first WOW XT-enabled handset on the Intel Xscale PCA-27x processor, which has been touted by the industry for improved processing performance of handheld devices with optimized power consumption.

?Our success in the wireless market continues to expand and we are thrilled it has finally reached the U.S. market, said Thomas C.K. Yuen, SRS Labs chairman and CEO. ?The rapid adoption of our WOW technology within the MP3 audio enhancement market has motivated leading handset makers such as Samsung to license SRS WOW technology to provide incredible audio performance from their handsets. This enables users to take full advantage of multimedia wireless services and handset features including ring tones, MP3 music or full 3G streaming video. As weve experienced in other countries, the U.S. consumers will now be able to enjoy an incredible music, gaming, ring tone and multimedia listening experience on their mobile phones.

SRS WOW XT is a valuable audio enhancement suite that provides award-winning 3D stereo and bass enhancement that overcomes the physical limitations of the small speaker drivers found in wireless phones. It is the only fully customizable solution that delivers world-class audio enhancement, voice technologies and utilities all in one package and is available for the most popular wireless multimedia application processors and operating systems.


About SRS Labs, Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the worlds top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs technologies can be heard through products ranging from televisions, LCD and plasma monitors, cell phones, MP3 players, car audio systems, and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs technologies. Valence Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea.

For more information about SRS Labs, Inc. please visit www.srslabs.com.

 


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Related Keywords:SRS Labs, CDMA, Smartphone, Samsung, SCH-i730, SRS WOW XT, Verizon, surround sound, MP3, WOW XT, Mobile PocketPC, Intel Xscale PCA-27x,

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