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FirmTek Announces First Shipments of the World's First Serial ATA ExpressCard Adapter for MacBook Pro

SeriTek/2SM2-E equips Macintosh and PC notebooks with the power needed to perform as portable digital video studios (June 08, 2006)

FirmTek, LLC, a pioneer and leader in Serial ATA (SATA) storage solutions for the Macintosh and PC platforms, is now shipping their anticipated SeriTek/2SM2-E ExpressCard adapter, a full month ahead of original projections. Announced at NAB, this breakthrough solution provides the MacBook Pro with storage performance capable of streaming live video directly to disk. Now professional and amateur videographers can perform almost any and all of their work in the field. FirmTek's established hot-swap compatibility also makes it easy for users to move entire drives and arrays from the MacBook Pro to any FirmTek-equipped desktop system, or into secure storage, in seconds.

A New Card Standard for Digital Media Applications
With the arrival of the MacBook Pro earlier this year, Apple introduced its first systems utilizing ExpressCard, the industry's follow-up to the long-established PC Card standard that is now considered too sluggish for the latest needs of media professionals. With nearly double the throughput of PC Cards, the ExpressCard standard allows notebooks to support applications involving HD video and other demanding content. FirmTek's SeriTek/2SM2-E is the first ExpressCard solution shipping that supports SATA drives and enclosures. While marketed primarily for the Macintosh, the SeriTek/2SM2-E and FirmTek's hot-swap enclosures are also fully compatible with ExpressCard-equipped Windows machines.

The Storage "Bottleneck," Now Removed
While the MacBook Pro presents the most powerful portable platform ever available, its stock storage and interfaces have presented a hurdle for video production. The internal drive provided is not large enough for true video production work, and the FireWire and USB ports do not provide the necessary performance. FirmTek's solutions uniquely remove this barrier, providing both the speed and the flexible, unlimited capacity needed for mobile video production. These same benefits can enable other professionals who need to create and manipulate large, complex files "on-the-go."

Portability and Flexibility
FirmTek has pioneered ATA storage standards on the Macintosh for many years, and markets a variety of enclosures and interface solutions for demanding users. Since the introduction of Serial ATA, the ability to hot-swap drives between enclosures has been a key feature across FirmTek's solutions, and this benefit is more pronounced than ever with the SeriTek/2SM2-E. Now videographers, editors and other content creators can work in the field, using a compact and easily portable two-drive enclosure and as many drives as they choose to carry. Once back in the office, large volumes are easily moved to any desktop system in the time it takes to move a drive tray from one enclosure to another, in just seconds. This flexibility allows users to share important data quickly, transfer or duplicate files at the speed of SATA (instead of over sluggish networks or Internet connections), and to keep more sensitive files locked up and secure with minimal effort.

To assist customers in optimizing their productivity and obtaining maximum benefit from their FirmTek solutions, FirmTek offers additional drive trays for $22.99 each, without any additional purchases required. This enables customers to keep an unlimited number of drives on hand and ready for action.

Pricing and Availability
FirmTek's SeriTek/2SM2-E ExpressCard adapter for the Macintosh is available now, with estimated retail pricing of USD$119.95. It is also available in specially priced bundles with selected hot-swappable drive enclosures. For more information about the SeriTek/2SM2-E and the bundles, please visit FirmTek's website at

About FirmTek
Headquartered in Silicon Valley and founded by former Apple engineers, FirmTek is a leading hardware and firmware research and development company focusing on Macintosh storage technologies. The company takes pride in developing the most reliable and most compatible high performance enhancement solutions offered through FirmTek's OEM and worldwide distribution channels.

For information on how FirmTek helps users deploy, and organizations develop, advanced interface solutions, visit FirmTek's website at, or email


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Related Keywords:FirmTek, Serial ATA ExpressCard Adapter, SeriTek/2SM2-E, notebooks, storage, videographers, ExpressCard, mobile video production,

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