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Fippex Technology Tapped to Power the Sun-Times Media - CRWN Client Enablement Portal(January 10, 2012)
CHICAGO, IL -- (Marketwire) -- 01/10/12 -- Fippex, a provider of cloud-based, client enablement software, has been selected as the technology used to power Sun-Times Media's - Chicago Region-Wide Network (CRWN) portal. The CRWN portal is an interactive content sharing platform that connects Sun-Times sales and support staff to its advertisers.
"The Sun-Times choice of Fippex to power their CRWN Client Enablement Portal is a major milestone for us and validates the effectiveness of our software in the media industry," said Bill Burnett, President. "We are focused on providing more innovative ways for forward thinking companies to connect with their customers and we welcome Sun-Times Media to our growing client base."
The Fippex platform provides Sun-Times a way to centralize, organize and share information that is tailored for each client. The sales team also has a tool that allows them to more effectively manage their prospects by gaining insight on everything they've ever shared. This unique functionality gives them the ability to confirm if the contact has viewed materials and better understand their level of interest.
"Fippex is the perfect addition for our technology based initiatives as it allows us to provide more targeted and measurable promotion options for our advertising partners," said Matthew Saleski, Group Vice-President of Marketing and Business Development.
Sun-Times Media is a large organization that covers news spanning across a wide region from small towns to large cities. As a result, their advertisers want solutions that are hyper-local and specific to their needs. With Fippex, CRWN now offers current and prospective customers a completely branded portal where they can access all the information they need 24 hours a day, 7 days a week.
Fippex is a cloud-based, client enablement and communications platform that allows organizations, across a wide range of industries, to better connect with clients. Fippex gives businesses a unique and easy way to share, store, and organize content so customers have access to what they need, when they need it.
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