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Fiorina Stresses Imaging, Importance of Merger with Compaq at CES

(January 11, 2002)
In yesterday afternoon's keynote at the 2002 International CES, Carly Fiorina, chairman and CEO of Hewlett-Packard (HP), described her company's role in the dynamic and rapidly growing digital imaging marketplace and underscored the importance of HP's proposed merger with Compaq.

Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), introduced Fiorina by describing HP as a company focused on transforming experiences with technology.

Fiorina's opening remarks lauded the CES as "a great experience with technology," and began her presentation with a vivid description of the history of photography, starting with its roots in ancient storytelling, on through centuries of drawings and paintings eventually leading up to the current age of digital photography, which enables consumers "to reach out to friends and family as often as the spirit moves them."

The presentation thoroughly detailed HP's philosophy of "thinking about the whole system required to deliver the photographic experience, including the person capturing the image." Fiorina accentuated this point with several examples of HP technology that allow for ease of capture, storage, printing and display of digital images, including cameras and printers that can function with or without the aid of the PC platform.

Her remarks emphasized HP's unique positioning for success in the digital imaging market. "Our primary focus is to apply our expertise and intellectual property to consumer electronics," she said. "Each technology makes for a better experience and each draws on capabilities that our competitors don't have."

Moving forward, she described the importance of the impending merger with Compaq. "PCs will play an incredibly important role in making digital imaging accessible... The power is in the combination." Digital imaging is a top product category on the CES show floor, which is open today through Friday, January 11 in Las Vegas, Nev. Located in South Hall as part of the Digital Entertainment Village, the Imaging Technology Pavilion, sponsored by Photo Trade News, is showcasing the latest in digital imaging hardware.

According to CEA market research, the digital imaging market is one of the fastest growing in the consumer electronics industry. Digital camera sales reached 5.5 million units in 2001, and will grow by another 30 percent to 7.2 million in 2002. Since their introduction in 1997, nearly 13.9 million digital cameras have sold in the marketplace.

About CEA:

The Consumer Electronics Association (CEA) represents more than 650 U.S. companies involved in the design, development, manufacturing and distribution of audio, video, mobile electronics, wireless and landline communications, information technology, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $70 billion in annual sales. CEA's resources are available online at, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES -- Your Source for Workstyle and Lifestyle Technology(SM). All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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