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Final Cut Makes Finding Love Easy In Campaign For Match.Com

Editor Carlos Arias lends visual storytelling and comedic timing talents to two new spots (May 10, 2005)

In two new spots for leading online dating service Match.com via ad agency Hanft Raboy & Partners, Final Cut Editor Carlos Arias contributed his talent for visual storytelling and comedic timing. The campaign highlights the simplicity of finding love through Match.com and features the tagline, ?love is complicated. match is simple.

?Amber opens on a lovey-dovey couple with their arms around each other while standing on a sidewalk. The boyfriend, recognizing an approaching figure, declares, ?Oh, thats my ex. He then greets his ex, Sarah, and introduces his girlfriend, ?This is Amber. Ambers thoughts proceed to rant about how he didnt identify her as his girlfriend. ?He told his friends were dating and when we meet his ex, Im just Amber, carps her inner voice. ?I am not Amber. I am girlfriend Amber. And at least weve-been-dating-for-a-while Amber. Her boyfriend breaks her silent commentary by saying, ?Amber, you know, my girlfriend. Sarah, the ex, smiles in acknowledgement as shes heard so much about Amber. ?Love might make you crazy, concludes the voiceover. ?Finding it shouldnt. Visit Match.com today. The worlds #1 place for love. The witty spot ends with Amber grabbing her man and kissing him in the middle of the street.

The other spot follows a similar premise, revealing how love can drive people to do outrageous things. In ?Football, a guy at a football game strips down to his underwear and streaks down the bleachers and into the field where he dashes past the players to the end zone. There, he falls to his knees and screams ?Andrea! into the TV cameras while a message painted on his chest reads, ?Forgive Me Andrea. As the half-naked man is tackled by a football player Andrea is at home with her girlfriends eating ice cream and staring with bewilderment at the screen. In the closing shot, the man still shrieking at the cameras is dragged off the field by two referees.


"This was a great project from the start because of the caliber of people involved," explains Carlos Arias, Final Cut Editor. "It's always exciting to meet and work with new directors. Peter [Chelsom] was an absolute professional and skilled at interpreting people's visions as well as his own. He showed how everything was translated exactly the way it should have been from paper on to the screen. The creatives, [CD/Art Director] Sean La Bounty and [CD/Copywriter] Doug Raboy, have a lot to look forward to...especially if they continue on this route."


Credits:
Client: Match.com

Spot Titles/Airdates:
"Amber"  :30/March 15, 2005
"Football"  :30/March 28, 2005

Ad Agency: Hanft Raboy & Partners/New York, NY
Managing Partner/CD/Copywriter: Doug Raboy
CD/Art Director: Sean LaBounty
Copywriter: Nathan Manske
Producer: Angelo Ferrugia

Production Company: Independent Media
Director: Peter Chelsom
DP: Bob Richardson
Executive Producer: Susanne Preissler
Producer: Lindsay Skutch

Where Shot: Los Angeles, CA
?Football at the Rose Bowl - Pasadena, CA

Editorial Company: Final Cut/New York, NY
Editor: Carlos Arias
Assistant Editor: Terressa Tate
Senior Producer: Raná Martin
Executive Producer: Stephanie Apt

Postproduction Companies: The Mill/New York, NY & R!OT Manhattan
Colorist: Fergus McCall @ The Mill
Online Editor: Matt Reilly @ R!OT Manhattan

Music Company: Human/New York, NY
Composer: Human

Audio Post Company: audioEngine/New York, NY & Final Cut/New York, NY
Mixer: Carl Mandelbaum @ audioEngine (?Amber)
Mixer: Roland Alley @ Final Cut (?Football)


About Final Cut
Final Cut is a cutting-edge creative editorial company, which services clients in the commercial, television, feature film and music video arenas. Originally founded in London by Rick Russell in 1995, the shop quickly gained notice and expanded to a New York location a few years later. The brilliant editors are known for their creativity, technical expertise and collaborative process, and are available for jobs in both locations depending on the specific needs of the project.

For more info on Final Cut, please visit www.finalcut-edit.com.

 


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Related Keywords:Final Cut, Match.Com, Carlos Arias, Hanft Raboy & Partners, Sean La Bounty, Doug Raboy, Independent Media, The Mill, R!OT, audioEngine,

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