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Final Cut Editor Sarah Iben Cuts Giro Helmets Spot

:30 ?Famous? spot shows how Giro helmets make everyone feel like a professional athlete (August 04, 2005)

Final Cut Editor Sarah Iben Cuts Giro Helmets Spot

Final Cut Editor Sarah Iben Cuts Giro Helmets Spot

Ad agency Crispin Porter + Bogusky recently commissioned the editorial talent of Final Cuts Sarah Iben for an energetic spot for Giro helmets. Featuring the tagline, ?Worn by the greatest riders in the world, the :30 ?Famous provides a witty glimpse into how the helmets make everyone feel like a professional athlete.

A young man races on a bike along a country road to the cheers of enthusiastic fans two men parked along the road yell and ring cowbells, another jumps up and down in a devil costume. Is he the greatest rider in the world? Seems like it in ?Famous, in which the teen is treated as a celebrity who cruises over chalk markings proclaiming ?Michael! and is taped by a camera crew on his way into town. He rides through a shouting crowd and then stops at his final destination: in front of a house where his older brother takes the Giro helmet and rides away.


Client: Giro
Spot Title/Airdate: ?Famous :30/July 2, 2005

Ad Agency: Crispin Porter + Bogusky/Miami, FL
Executive Creative Director: Alex Bogusky
Creative Director: Tony Calcao
Art Director: Dave Swartz
Copywriters: Mike Howard, Ronny Northrop
Executive Agency Producers: Rupert Samuel, David Rolfe
Music Producer: Bill Meadows

Production Company: Little Minx @ RSA
Director: Josh Miller
DP: Jan Stastny
Executive Producer: Rhea Scott
Producer: Paige Seidel
Where Shot: Prague, Czech Republic

Production Services Company: Stillking Films/Prague, Czech Republic
Executive Producer: Michal Skop
Producer: Lida Ordnungova

Editorial Company: Final Cut/New York, NY
Editor: Sarah Iben
Assistant Editor: Ashley Kreamer
Executive Producer: Stephanie Apt
Producer: Jennifer Hargreaves

Postproduction Company: Company 3/New York, NY & The Mill/New York, NY
Colorist: Tim Masick @ Company 3
Flame Artist/Online Editor: Richard DeCarteret @ The Mill

Music Company: Shangri-la Productions/Lexington, KY
Composers: Duane Lundy & Dave Hadland

Sound Design & Audio Post Company: Final Cut/New York, NY
Sound Designer: Terressa Tate
Mixer: Roland Alley

About Final Cut
Final Cut is a cutting-edge creative editorial company, which services clients in the commercial, television, feature film and music video arenas. Originally founded in London by Rick Russell in 1995, the shop quickly gained notice and expanded to a New York location in 2000. In April of this year, Final Cut opened an office in Los Angeles to facilitate more of a bi-coastal workflow. The brilliant editors are known for their creativity, technical expertise and collaborative process, and are available for jobs in both locations depending on the specific needs of the project.

For more info on Final Cut, please visit


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Related Keywords:Final Cut, Sarah Iben, Giro Helmets, Crispin Porter + Bogusky, editorial,


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