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Final Cut Editor Arias Cuts Three Spots For Virgin Mobile

New humorous Hispanic campaign defies ?Normal? (June 03, 2005)

In a new campaign for Virgin Mobile, Hispanic consumers are encouraged to not be normal especially when it comes to the typical wireless contract plan for cell phones. The Spanish-language campaign was created by Virgin Mobile's Hispanic advertising agency partner la comunidad and features the theme "No Soy Normal" (translated "I'm Not Normal").

Directed by Biscuit Filmworks The Perlorian Brothers and edited by Final Cuts Carlos Arias, the three spots use peculiar scenarios and surreal humor to re-define the meaning of ?normal. By urging people not to fall into the usual trappings of wireless contracts such as long-term commitments, credit checks and overage charges, the Virgin Mobile spots prove that being normal when it comes to your wireless phone plan is not always a good thing.

From a man with abnormally large breasts to a woman with a pinhead reminiscent of Beetlejuice to a man with huge Cocker Spaniel-like ears, the individuals in each spot worry that theyre not normal. Their friends or girlfriend console them by using their shocked reactions to typical wireless contracts -- whether its extra charges or credit checks -- as an example of their normalcy. ?Well, that happens to everybody, they say. As the spots close, viewers learn about Virgin Mobile's Pay As You Go alternative, which does not require long- term contracts. A man with a sandwich board then caps the spot with a message urging viewers: ?Don't Be Normal.

?These spots are really funny and the aesthetics go well with the humor, concludes Carlos Arias, Final Cut Editor. ?The team was perfectly formed -- we were all on the same page creatively and everything was well scripted and planned. The agency, la comunidad, wrote the script so well and the directors, The Perlorian Brothers, delivered excellent footage. For me, I did initial mock-ups of the spots to make sure I had the right timings for the comedic performances. There was nothing forced about the campaign. It was such a pleasure to work on.

Client: Virgin Mobile

Spot Titles/Airdates:
?Convertible  :30/May 11, 2005
?Gym   :30/May 11, 2005
?Office   :30/May 11, 2005

Agency: la comunidad/Miami, FL
Creative Directors: Jose Molla & Joaquin Molla
Producer: Laurie Malaga
Art Director: Ricky Vior
Copywriter: Leo Prat
Account: Jose Huerta, Caroline Wu & Frank Sendra

Production Company: Biscuit Filmworks/Los Angeles, CA
Directors: The Perlorian Brothers
DP: Jo Willems
Executive Producer: Shawn Lacy Tessaro
Producer: Scott Craig
Where Shot: Mexico City, Mexico

Editorial Company: Final Cut/New York, NY
Editor: Carlos Arias
Assistant Editor: Michael Wadsworth
Producer: Raná Martin
Executive Producer: Stephanie Apt

Post Production: The Mill/New York, NY
Colorist: Fergus McCall
Lead Flame Artist: Richard de Carteret
Assistant Flame Artists: David Parker, Jeff Robins, Tara DeMarco
Combustion/Support Artwork: Anu Nagaraj
Producers: Melanie Wickham, Lily Crowley

Audio Post: audioEngine/New York, NY
Mixer: Carl Mandelbaum

About Final Cut
Final Cut is a cutting-edge creative editorial company, which services clients in the commercial, television, feature film and music video arenas. Originally founded in London by Rick Russell in 1995, the shop quickly gained notice and expanded to a New York location in 2000. In April of this year, Final Cut opened an office in Los Angeles to facilitate more of a bi-coastal workflow. The brilliant editors are known for their creativity, technical expertise and collaborative process, and are available for jobs in both locations depending on the specific needs of the project.

For more info on Final Cut, please visit


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Related Keywords:Final Cut, Virgin Mobile, Biscuit Filmworks, la comunidad, The Perlorian Brothers,

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