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FilmCore Promotes Editor Ruth Mamaril

(November 25, 2008)
DMN Newswire--2008-11-25--As part of its commitment to developing new talent, FilmCore has promoted Ruth Mamaril to editor. Mamaril, a finalist earlier this year for a First Boards Award, joined FilmCore in 2006 as an assistant editor and since that time has accumulated a number of credits as an editor and co-editor. Among them is a current spot for V8 out of Young & Rubicam, New York, and directed by the Snorri Brothers.
"Ruth's talent has been evident from the minute she started with us," said FilmCore, New York, Executive Producer Andrew Linsk. "We are thrilled to be able to promote her to cut full time, and look forward to watching her career take off."
Mamaril has been working as a freelance assistant editor in the commercial industry for eight years. In addition to FilmCore, she has held staff posts at Spot Welders and Three-Fingered Louie. She has also freelanced through several editorial shops including Mackenzie-Cutler, Cosmo Street, Final Cut, Bug Editorial and Lost Planet.
Since joining FilmCore, Mamaril has taken advantage of several opportunities to edit. Her credits include the spots The Midnight Sun and The Belly's Evolution for Kodak and Ogilvy & Mather, New York, and a promotional campaign for MTV. Additionally, she served as co-editor with FilmCore's Livio Sanchez on the music video Tranquilize for The Killers.
Garden in the City, the spot Mamaril cut for V8, posed a special editorial challenge as it is composed entirely out of still photographs. Mamaril worked closely with the Snorri Brothers and special effects vendor Smoke & Mirrors to tell the story of a man handing out tomatoes as the city environment around him becomes magically covered in greenery.
"There was a lot to convey in 15-seconds," recalled Mamaril. "I tried to maintain the directors' aesthetic throughout the spot-the sense of magical realism-and to push the vibe and spirit of V8."
"I like the challenge of using technology to create something visceral," Mamaril added. "I like details, the difference one frame can make, or the effect music and sound can have on a spot."
Mamaril is currently cutting a short documentary for the Snorri Brothers about the New York Photo Festival.
FilmCore Editorial New York is located at 149 Fifth Avenue, 6th floor, New York, NY 10010. For more information, call (212) 627 3100.
FilmCore Editorial Santa Monica is located at 1222 6th Street, Santa Monica, CA 90401. For more information, call (310) 587-2400.
FilmCore Editorial San Francisco is located at 500 Sansome Street, 7th Floor, San Francisco, CA 94111.  For more information, call (415) 392-6300.

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