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Fill the Food Banks Brings Together Millions of Canadians

Campaign helps stock shelves of food banks across the country (June 13, 2012)

CALGARY, ALBERTA -- (Marketwire) -- 06/13/12 --

Editors Note: There is a video associated with this Press Release.

Shaw Communications is proud to announce the wrap-up of its second ever Fill the Food Banks Campaign, a national initiative to help raise awareness and donations for food banks across the country.

Together Shaw employees, customers and members of the community donated 1.2 million pounds of food and more than $630,000 to food banks between Victoria and St. John's. They also supported more than 300 local events and volunteered nearly 10,000 hours of their time.


Each month nearly 900,000 Canadians rely on food banks - and thanks to the campaign over 100 food banks from coast to coast have seen their shelves stocked with necessary supplies for those in need.

"All across the country, we've been inspired by the people who have gone to extraordinary lengths to help others in need," said Brad Shaw, Chief Executive Officer, Shaw Communications Inc. "Whether sleeping out overnight in a public park for pledges, building structures out of food or bringing in thousands of pounds of food individually, we've been amazed by the work of our employees to raise donations for food banks across Canada."

Shaw is proud to have partnered with Campbell Canada, Food Banks Canada and shipping partner Purolator to help stock shelves of food banks across the country.

"Most people think of the food banks around holidays like Thanksgiving and Christmas - but for the nearly one million Canadians who rely on food bank support every month, the need is year round," said Katharine Schmidt, Executive Director of Food Banks Canada. "We're proud to have supported Shaw's Fill the Food Banks campaign at a time when Canadians may need it the most."

This year Canadians had more ways than ever to help fill the food banks. More than 300,000 Canadians watched Shaw's Fill the Food Banks video - resulting in a $250,000 donation from Shaw and 250,000 pounds of food from Campbell Canada. Shaw wrapped up the 2012 Fill the Food Banks campaign during Hunger Awareness Week, which ran from May 7 - 11, 2012.

"We're inspired to partner with Shaw again this year to help raise hunger awareness and donations for food banks across Canada," said Philip Donne, President, Campbell Company of Canada. "We hope that the Together is Amazing program continues to encourage more organizations and individuals to come together to get involved and help address important issues such as hunger."

For more information please visit www.shaw.ca.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR). For more information about Shaw, please visit www.shaw.ca.

About Food Banks Canada

Food Banks Canada is the national charitable organization representing the food bank community across Canada. Our Members, Affiliate Member food banks, and their respective agencies serve approximately 85% of people accessing emergency food programs nationwide. We continue to work to find short term and long term solutions for the close to 900,000 Canadians who are assisted by a food bank every month. Visit www.foodbankscanada.ca to find out more.

About Campbell Company of Canada

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soups and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of marketleading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." With a soup plant located in Toronto, ON, Campbell Canada is a subsidiary of Campbell Soup Company. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.ca.

To view Shaw's PSA for Fill the Food Banks, please visit the following link

http://youtu.be/8bK3nyZTCcQ

Contacts:
Shaw Communications Inc.
Katherine Emberly
Vice President, Communications & Public Relations
(403) 750-4500
katherine.emberly@sjrb.ca

Shaw Communications Inc.
Lindsay Krzepkowski
Manager, Media Relations
(403) 750-7439
lindsay.krzepkowski@sjrb.ca
www.shaw.ca

Food Banks Canada
Marzena Gersho
Media Relations
(647) 242-5919 or Toll Free: 1-877-535-0958, ext. 228
marzena@foodbankscanada.ca
www.foodbankscanada.ca

Campbell Canada
Melanie Rockliff
Senior Manager, Corporate and Brand Communications
(416) 251-1131, ext. 8479
melanie_rockliff@ca.campbellsoup.com
www.campbellsoup.ca


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