FiberMax® and Stoneville® App Makes Seed Selection Process Easier

(October 03, 2012)

Lubbock, Texas (PRWEB) October 03, 2012

After listening to growers about their needs, Bayer CropScience employed the information to enhance its Variety Selector Tool (VST) application, which is used by farmers, consultants and seed dealers to make the best FiberMax® and Stoneville® cotton seed variety selections. The enhanced VST application will help make the seed selection process easier for 2013 crop planning by providing tailored information on seed varieties and creating shareable seed plans.

This new VST tool allows farmers, dealers or consultants to identify the most adapted varieties for their areas and determine the amount of seed and Liberty herbicide needed, and use that information as the basis for seed and herbicide ordering, said Jeff Brehmer, U.S. marketing manager for FiberMax and Stoneville.

The VST app continues to offer a tailored list of recommended varieties based on location and variety selection filters such as herbicide tolerances, irrigation, soil texture and nematode pressure. Once chosen, users can compare and evaluate varieties, view performance, see photos and view videos of grower testimonials from their area.

The easy-to-use Seed Needs Calculator within the app computes seeding rates and acreage to determine bag/box needs and, with the new enhancements, the app now offers a Liberty® herbicide usage calculator, which indicates how many gallons of Liberty a grower will need for varieties with the LibertyLink® trait. For quick conversions, a new stand-alone calculator allows for simple conversions of bags to boxes and Liberty usage.

The VST also now offers a framework where users can create, save, manage and share the tools recommendations as a seed plan. If variables change, the plans can be accessed easily and changed to reflect updated recommendations. Multiple plans can be saved, based on users needs, and plan summaries can be sent through email and exported into spreadsheet software.

The enhanced VST is available currently in an Apple® iPad® version. The tablet application for Android® is coming soon. The original version can also be found on both http://www.fibermax.com and http://www.stoneville.com. This web version will be updated soon.

For users who already know what FiberMax and Stoneville varieties they will plant, the Seed Planner, a separate mobile app designed for Android and Apple smart phones, has the ability to allow the user to make spot changes to seeding rates and seed quantities as in-field conditions change.

For more information on how FiberMax and Stoneville Cotton Seed varieties can work on your farm, contact your regional agronomist or Bayer CropScience sales representative. Also visit http://www.fibermax.com and http://www.stoneville.com, talk to your local Bayer CropScience representative or call 1-866-99-BAYER (1-866-992-2937).

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Follow Bayer at @Bayer4CropsUS. Suggested Tweets:

Variety Selector Tool iPad app makes 2013 FiberMax and Stoneville seed selection easier. Android coming soon. http://itun.es/i6DY8Ms
Create, save & share your FiberMax/Stoneville seed plans through Variety Selector Tool iPad app. Android coming soon. http://itun.es/i6DY8Ms
Compare FiberMax & Stoneville varieties, view photos & videos, & create seed plans with Variety Selector Tool iPad app. http://itun.es/i6DY8Ms

Additional Resources:

BayerCropScience.us
FiberMax.com
Stoneville.com

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 7.255 billion (2011) and is one of the worlds leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 21,000 and is represented in more than 120 countries. This and further news is available at: press.bayercropscience.com.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayers public reports which are available on the Bayer website. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (regd), the Bayer Cross (regd), FiberMax®, Seed Planner, Stoneville®, Liberty®, LibertyLink® and Variety Selector Tool are trademarks of Bayer. Liberty is not registered in all states. Apple and iPad are registered trademarks of Apple Inc. Android is a registered trademark of Google. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at BayerCropScience.us

For more information, contact:
Bayer Media Hotline: (877) 879-6162, or

Jeff Brehmer
Bayer CropScience
Tel. (806) 765-8844
Jeff(dot)brehmer(at)bayer(dot)com

Drew Harris
Rhea + Kaiser
Tel. (630) 955-2504
dharris(at)rkconnect(dot)com

USA-BCS-2012-0398

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