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Fearless Music Creates Indie Music TV ShowPioneering the mix of rock?s hottest artists with mainstream advertising (December 23, 2004)
Jamie Lamm, an award-winning composer/producer whos always had his finger on the pulse of New Yorks music scene, has completed a major restructuring of his commercial music house, Fearless Music. Lamm has dedicated the past year to the creation and honing of a breakthrough weekly television show dedicated to showcasing performances by the best indie-rock groups in the industry. Now the shows vast talent base has been integrated into the resources of the agency-driven Fearless Music [the music house], which has been retooled into a premiere resource for this diverse pool of fresh, young composers. Building on his experience in the commercial arena, Lamm has created a spot-savvy, full-service environment where agency creatives can feel comfortable working with the recording industrys best and brightest.
Lamms passion for his craft fuelled him as he took on the task of building a full-blown studio and developing a slick format for Fearless Music: [the tv show]. Extensive construction transformed his Hells Kitchen space into a unique commercial music house/production company/recording studio hybrid. Committed to attracting top-caliber bands, and turning out a show worthy of syndication, Lamm quickly upgraded the studio to 24P, and added a full complement of broadcast-quality video, editing and audio equipment, setting the bar for high-quality cable production. Taking his music house to the next level with services that support the infusion of the relevant sound of todays indie-rock music scene into mainstream commercials was an organic process.
The show, which airs weekly on Time Warner Cables channel 35 in Mondays 8:30PM time slot, has come to be considered an important venue by an impressive roster of emerging groups. Its given some of the industrys most innovative underground bands - such as Dresden Dolls (Roadrunner Records), Ambulance Ltd. (TVT Records), Brian Jonestown Massacre (Bomt Records) and The Damnwells (CBS Records) -their first exposure. At the same time, a growing number of established bands are making time between concerts to schedule appearances. Touring bands are making Fearless Music TV a regular part of their NYC performance schedule.
The proximity of Lamms video studio to his commercial music house has been responsible for peaking numerous bands interest in commercial work. Lamm seized the opportunity to give his advertising clients access to a virtually untapped source of hip, youth-driven talent and began the process of redefining his company accordingly.
The first band to make the leap into spot work was ?Getaway Car when New York-based Vigilante Advertising awarded them the 2004 Pontiac Vibe campaign in April. Fearless Musics indie-rock sound was also called on for the AquaFresh spot ?Stranded after the creatives at Grey Advertising heard the band ?Repeat and Fade perform.
Adrian Lichter, Head of Production at Vigilante noted, ?We wanted the spot to appeal to the younger demographic and we were looking for something that didnt sound like every other commercial. We knew that Fearless Musics talent pool included well over 100 bands, so we were sure that they would be able to help us find the right group. Equally important was the fact that we knew that we could rely upon Jamies expertise as a producer/arranger to translate the bands sound into music that was a perfect fit with our campaign.
Lamm, a successful, award-winning spot composer, producer and musician in his own rite, has garnered numerous awards during his prolific career, including London International Advertising Awards/ 2001, ?Blaven, Mobius Awards/2001, Mistic Campaign, Clios/1998, ?Sprite Love, Tellys/1998, ?Kiss, and Omni Intermedia Awards/1998, ?Kiss. His talent and experience are key to the successful funneling of indie-rock talent into the spot arena. Fluent in both the language of the agency and music worlds, Lamm has created a user-friendly bridge for both camps: Eliminating the angst associated with talent from outside the ad world, and helping bands hone their sound to support the message of an advertising medium.
?The indie/alternative style of the next generation of music will eventually evolve into the driving force in the mainstream contemporary sound, notes Jamie Lamm. ?Accessing their sound and finding its relevance in todays advertising is what Fearless Music is all about.
An impressive roster of talent has already signed on for the shows 2005 season. Performances by John Vanderslice, The Datsuns, Old 97s, Baby, The Wrens, The Twenty Twos, Johnathan Rice, Radio Mundial, David Poe, The Golden Republic, The Delgados, The Fever, French Kicks, Earlimart and The Gore Gore Girls are already slated to record in Fearless Musics studio.
Fearless Music [the music house] emerges in 2005 as an expansive, full service resource, dedicated to helping agencies infuse spot music with the next generation of rock ?n roll. ?We know that indie-music resonates with todays television viewer, adds Lamm. ?Our role is to make it accessible and practical.
For more information go to www.fearlessmusic.tv. To hear some of the groups available through Fearless Music, tune in to Fearless Music [the tv show] Monday nights at 8:30 on channel 35, or call Fearless Music [the music house] 212.262.8888 for a reel.
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