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Fashion Guru Carson Kressley to Launch New Exclusive Fashion Collection on ShopNBC April 26(April 24, 2012)
MINNEAPOLIS, MN -- (Marketwire) -- 04/24/12 -- ValueVision Media (NASDAQ: VVTV), a multichannel electronic retailer operating as ShopNBC (www.shopnbc.com), announced today that famed fashion guru Carson Kressley will launch his new exclusive apparel collection "Love, Carson" on Thursday, April 26 at 9pm ET as part of the network's Fashion Day Event. "Love, Carson" is a stylish and easy-to-wear fashion collection, including tops, bottoms and layering pieces in flattering colors and silhouettes for instant, affordable glamour.
Carson Kressley, who is an Emmy-winning television personality, author and celebrity stylist, has helped women across the country with style transformations and fashion interventions. Wanting to share his passion for effortless style and knowledge cultivated from his many years of makeovers, Carson Kressley developed a signature line of apparel exclusively for ShopNBC customers. "Love, Carson" is founded and inspired on his belief that women should look as great as they feel.
The two-hour premiere of "Love, Carson" during ShopNBC's Fashion Day Event will feature Carson Kressley's signature take on affordable glamour with fresh, easy-to-wear tops, pants and layering pieces designed to fit and flatter any figure. Each piece within the "Love, Carson" collection features stylish elements, such as beadwork, flattering colors or hints of animal print. This brand new line from Carson Kressley offers wearable styles perfect for spring and summer.
Fashion Must-Haves from "Love, Carson":
- Cheetah Print Anorak
The Cheetah Print Anorak combines the polished look of a jacket with the flow of a draped shirt, giving you a look that is stylish and flattering. Designed to cover problem areas, this piece is a must-have for the season.
- Embellished Printed Woven Poncho
Vivid colors, prints, beads and embellishments create a bold statement in this lightweight and easy-to-wear poncho. Finished with an adjustable belt, this piece allows you to create your own waistline and complement your shape.
- Viscose Span Maxi Dress
Slip into summer with a "Love, Carson" Maxi Dress. The dress' long, flowing design is detailed with braided fabric, offering a look that is both simple and stylish.
Viewers and fans of Carson Kressley will get a special, inside look at the "Love, Carson" collection during a live online webcast at ShopNBC.com on Thursday, April 26 at 3pm ET. The interactive webcast will feature Carson Kressley sharing his personal fashion and styling tips as well as signature items within the "Love, Carson" collection. In addition, Carson will answer questions submitted by viewers via ShopNBC's Facebook page (www.facebook.com/shopnbc) and email firstname.lastname@example.org.
"I am thrilled to partner with ShopNBC in my quest to style America, one woman at a time," said Carson Kressley. "ShopNBC has given me the perfect platform to interact with and help women look and feel their best through my signature designs. I'm also very much looking forward to sharing my own personal fashion tips with ShopNBC's viewers and revealing to them my secrets to effortless style."
"We are excited to offer our viewers these new exclusive designs from fashion guru Carson Kressley," said Annette Repasch, Chief Merchandising Officer at ShopNBC. "Carson's award-winning television persona and keen eye for design will be a great addition to ShopNBC's entertaining and informative programming. The addition of 'Love, Carson' to ShopNBC's fashion assortment will delight customers with even more wonderful choices for creating their own personal style."
For more information about the "Love, Carson" collection, please visit www.shopnbc.com/lovecarson.
About ValueVision Media/ShopNBC
ValueVision Media, Inc. operates ShopNBC, a multichannel electronic retailer that enables customers to interact and shop via TV, Internet, mobile devices, Facebook, Twitter and YouTube. The ShopNBC television network reaches over 81 million cable and satellite homes, in addition to live nationwide streaming at www.shopnbc.com and iPhone and Android devices. ShopNBC merchandise is focused on the categories of home, consumer electronics, health, fitness, beauty, fashion, accessories, jewelry and watches. Please visit the company's investor relations website at www.shopnbc.com/ir for this and other company information.
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