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Factory Media Launches the MPORA App Into a 50 Million-User Market

(January 06, 2010)

LONDON, UNITED KINGDOM -- (Marketwire) -- 01/06/10 -- Editors Note: There is a photo associated with this Press Release.

Factory Media, Europe's largest action sports media owner has announced the release of a video sharing application for the iPhone.

The launch of Apple application for the market leading video and community platform expands its current 3.8 million monthly unique user base. An estimated 50-million iPhone and iPod users in 77 countries worldwide will now be able to watch over 25,000 extreme sports videos on the MPORA video app for free.

Users can browse and watch movies by sport category, by the most popular, the most recent, or even watch handpicked recommendations from online editors.

Users of the iPhone app will have the best action sports content on the web at their fingertips. Everything from major event highlights, pro rider profiles, and trick tips, the latest teasers, brand podcasts, movie webisodes and stacks more.

Within the platform users will be able to enjoy MPORA's extensive coverage of surfing, skateboarding, snowboarding, mountain biking, BMX, FMX and motocross, skiing, wakeboarding and windsurfing. also covers cliff diving, kite surfing, climbing, kayaking, snowmobiling, base-jumping and holds videos from all over the world.

Chris Talintyre, Factory Media's direct marketing manager said:

'The fact that Apple has now received over 2 billion downloads is testament to the App Store as a digital distribution platform. The App Store allows us to distribute our video content around the globe and expand our user base very effectively. Version 2 should follow very shortly, with additional upload and photo features...' has already developed several new interactive features including surf forecasting, and plans to role out an innovative social networking platform in the near future.

About Factory Media:

Factory Media is Europe's leading extreme sports media owner with a network of sixteen websites and thirteen magazines brands, reaching four million action sports fans every month. Factory Media is based in the London with offices in France and Germany. Magazine brands include Onboard, The Surfers Path, Ride BMX, Sidewalk and the award winning Dirt Mountain Bike Magazine. Digital brands include, Europe's biggest action sports digital community.

To view the photo associated with this press release, please visit the following link:

Factory Media Ltd
Mark Tempest
Head of Digital
+44 (0) 20 7332 9700 or Mobile: +44 (0) 7590 196130
[email protected]

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