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Facebook Activity Drives Influence Scores via Kred IntegrationPersonal Activity Statements Show Effect of Likes, Shares and Comments on Influence and Outreach (April 12, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 04/12/12 -- Kred, the Community Influence and Outreach measure from PeopleBrowsr, announced today that actions on Facebook now add Influence and Outreach Points to its scores. People who connect their Facebook account to their Kred profile at Kred.com can view personal Activity Statements of the Facebook Posts, Likes, Shares and Comments and Twitter interactions that contribute to their Influence and Outreach scores.
Kred awards Influence Points to people with connected Facebook accounts when others interact with them, including posting to their Facebook wall; liking, sharing or commenting on their posts; mentioning them in posts; or being invited to an event. Outreach Points are given for mentioning someone on their own wall; or posting or commenting on the walls of others who have connected their Kred accounts. Kred Influence & Outreach Points from Facebook will be added to Points earned on Twitter, creating more opportunities to increase Kred scores. Kred's complete scoring guide is published at http://kred.com/rules.
"The Kred integration lets Facebook's nearly one billion users understand and drive their influence within their personal networks and communities in an open and transparent way. By adding Facebook's massive user base to the vibrant Twitter community, Kred strengthens its position as the most open and relevant measure of influence," said Andrew Grill, CEO, Kred. "We plan to add more social networks and other indicators of influence to Kred and are committed to complete transparency in our score calculations."
With today's announcement, Kred becomes the only influence measure to offer the combination of transparent, published activity statements and scoring system; real-time scores within interest-based communities; separate metrics for Influence and Outreach; and credit for offline achievements.
To add a Facebook account to a Kred profile, please visit http://kred.com/identity.
Kred, created by social analytics leader PeopleBrowsr, measures influence in online communities connected by interests. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement based on 1,000 days of social data and to offer completely transparent score calculation.
Kred celebrates the power of personal influence and generosity at the heart of human relationships -- tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly.
Learn more at http://kred.com.
PeopleBrowsr, the creator of influence measure Kred, is the global leader in the social analytics revolution. We believe social analytics can accurately depict human behaviors like Influence and Generosity, and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity.
PeopleBrowsr's end-to-end social media marketing solutions assemble the collective intelligence, identify its most influential people, and make them accessible for analysis and engagement. Kred discovers the most influential people by interest-based community and location. Our 100 terabyte Datamine of 1,000 days of social media posts is accessible through Playground, a comprehensive social analytics platform, or via APIs for custom development. The Enterprise Services group offers full-service social marketing campaigns and custom reports. PeopleBrowsr Labs, an accelerator for social startups, is located at our San Francisco headquarters.
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