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FINAL CUT/LA PROMOTES LOGAN HEFFLEFINGER TO EDITOR

(November 09, 2008)

DMN Newswire--2008-11-9--Final Cut/Los Angeles is pleased to announce the promotion of Logan Hefflefinger to editor. For the past two years, he has worked on numerous commercials and music videos, including the recent Will.I.Am "Heartbreaker," which was nominated for a MOBO Award in London. Hefflefinger is currently working on a new video for All American Rejects with DNA Director Marc Webb, as well as The Breeders with Director Chris Milk, in which he uses the groundbreaking technique of editing on the guitar from the "Guitar Hero" video game.

"Logan has been booked on project after project since the beginning of the year," says Saima Awan, Final Cut/LA Executive Producer. "It was an organic growth process into his new role. He has developed his own client base of young directors, and has an amazing ability to connect with his agency contacts. They love hanging out with him on a personal level."

At Final Cut, Hefflefinger has been busy working on ad campaigns with Crispin Porter, CAA and Saatchi & Saatchi, and music videos for Regina Spektor and My Chemical Romance with DNA Director Marc Webb, U2 & Green Day with Chris Milk, as well as Tom Baxter with Josh and Xander of @radical.media.


 




He has formed relationships with new directors including Toben Seymour on the MOBO-nominated Will.I.Am "Heartbreaker" video, Scott Speer of HSI Productions on videos for Will.I.Am, Jordan Sparks, and Paula Abdul, Liz Friedlander of DNA for Idina Menzel, and Paul Minor of Streetgang Films for Amy Studt.

Hefflefinger got his start early in the ad business, accompanying his art director mother on shoots. As a production assistant, he had his hand in production and an eye towards directing before realizing his love of the editing process. Upon moving to LA after college, Hefflefinger started as a runner at the Whitehouse and was soon promoted to assistant editor under the guidance of Livio Sanchez, working with some of the biggest directors and agency creatives in the business.

"I was ready to take that next step in my career," concludes Hefflefinger. "Final Cut is my ideal editing shop. I used to go on their website and watch all of their editors' reels. I was thrilled to make the move over here in October 2006, and to develop my relationships with commercial directors. My ultimate goal is to maintain a nice balance of commercials and music videos, which allows me to experiment creatively and collaborate with many different talent."

www.finalcut-edit.com



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