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FINAL CUT EDITOR JD SMYTH AND DIRECTOR JAKE NAVA CREATE CINEMATIC VIDEO FOR BEYONCE'S LEAD SINGLE "IF I WERE A BOY"(December 05, 2008)
DMN Newswire--2008-12-5-- Final Cut Editor JD Smyth recently teamed up with Anonymous Content Director Jake Nava on a new music video for "If I Were A Boy," the lead single off Beyoncé's third solo album entitled "I Am . . . Sasha Fierce." The video is an imaginative portrayal of the song's lyrical message about the dichotomy between men and women and relationships. The video premiered in October, helping the single conquer the charts before the album's official release date.
To view the video, please go to:
Filmed completely in black and white footage, the cinematic video begins with close-ups of Beyoncé's character and her husband reciting impassioned words associated with relationships. When the music starts, the song's powerful narrative is acted out with a reversal of gender roles, as Beyoncé plays an NYPD cop involved in an "on-duty" romance with her male partner, distancing herself from her spouse. After witnessing Beyoncé's character dancing with her partner, the husband confronts her. The video concludes when, suddenly, amid heated confrontation, their roles dramatically switch and it's revealed that the husband is actually the one cheating: the action in the video is only Beyoncé's suspicions reenacted . . . as if she were the boy.
Production Company: Anonymous Content LA
Director: Jake Nava
Executive Producer: Sheira Rees-Davies
DP: Jim Fealy
Producer: John Winter
Where shot: Los Angeles, CA
Editorial Company: Final Cut LA
Editor: JD Smyth
Assistant Editor: Peter O'Donovan
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Colorist: Dave Hussey @ Company 3 LA
Online: 20twenty vfx
Flame Ops: Louise Mackall, Joy Tiernan, Phil Man
Audio Post/Sound Design: Terressa Tate @ Final Cut NY
About Final Cut
Final Cut is an international editorial company, which services clients in the commercial, television, feature film and music video arenas. Originally founded in London by Rick Russell in 1995, the shop quickly gained notice and expanded to locations in New York and Los Angeles to facilitate a seamless global workflow, in addition to offering full music, sound design and audio services to clients. The award-winning editors are known for their unwavering commitment to cinematic storytelling, creative ingenuity and collaborative spirit.
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Related Keywords:Final Cut, Beyoncé, JD Smyth