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FINAL CUT EDITOR JD SMYTH AND DIRECTOR JAKE NAVA CREATE CINEMATIC VIDEO FOR BEYONCE'S LEAD SINGLE "IF I WERE A BOY"

(December 05, 2008)

DMN Newswire--2008-12-5-- Final Cut Editor JD Smyth recently teamed up with Anonymous Content Director Jake Nava on a new music video for "If I Were A Boy," the lead single off Beyoncé's third solo album entitled "I Am . . . Sasha Fierce." The video is an imaginative portrayal of the song's lyrical message about the dichotomy between men and women and relationships. The video premiered in October, helping the single conquer the charts before the album's official release date.

To view the video, please go to:

http://finalcut.wiredrive.com/l/p/?presentation=892f0698017e65b81a5908e2c9f4edeb


Filmed completely in black and white footage, the cinematic video begins with close-ups of Beyoncé's character and her husband reciting impassioned words associated with relationships. When the music starts, the song's powerful narrative is acted out with a reversal of gender roles, as Beyoncé plays an NYPD cop involved in an "on-duty" romance with her male partner, distancing herself from her spouse. After witnessing Beyoncé's character dancing with her partner, the husband confronts her. The video concludes when, suddenly, amid heated confrontation, their roles dramatically switch and it's revealed that the husband is actually the one cheating: the action in the video is only Beyoncé's suspicions reenacted . . . as if she were the boy.

Production Company: Anonymous Content LA

Director: Jake Nava

Executive Producer: Sheira Rees-Davies

DP: Jim Fealy     

Producer: John Winter

 

Where shot: Los Angeles, CA

 

Editorial Company:  Final Cut LA

Editor: JD Smyth

Assistant Editor: Peter O'Donovan

Executive Producer: Saima Awan

Producer: Suzy Ramirez

 

Colorist: Dave Hussey @ Company 3 LA

Online: 20twenty vfx

Flame Ops: Louise Mackall, Joy Tiernan, Phil Man

Audio Post/Sound Design: Terressa Tate @ Final Cut NY 

About Final Cut

Final Cut is an international editorial company, which services clients in the commercial, television, feature film and music video arenas. Originally founded in London by Rick Russell in 1995, the shop quickly gained notice and expanded to locations in New York and Los Angeles to facilitate a seamless global workflow, in addition to offering full music, sound design and audio services to clients. The award-winning editors are known for their unwavering commitment to cinematic storytelling, creative ingenuity and collaborative spirit.

www.finalcut-edit.com  

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Related Keywords:Final Cut, Beyoncé, JD Smyth

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