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(January 19, 2009)

DMN Newswire--2009-1-19--Final Cut Editor Rick Russell recently teamed with Traktor on a new campaign for Virgin Atlantic to celebrate its 25 years of "Red Hot" flying courtesy of ad agency RKCR. The retro spot entitled, "Love at First Flight," takes off in 1984 London, with a hilarious reenactment of Virgins inaugural flight. 

Appropriately set to the synth-heavy '80s anthem, "Relax," by Frankie Goes to Hollywood, the 90-second spot embarks in a London airport, where novelty is still a bulky mobile phone, a Rubiks Cube and a 25-cent game of Asteroids -- that is, until the striking Virgin Atlantic captain and crew arrive, turning an otherwise drab airport into a red carpet affair.

The airport crowd gapes at the stunning procession of high-heeled flight attendants clad in red. Paparazzi abandon a celebrity model for a photo-op with the glamorous crew, as the stewards of old grimace. The spot concludes when an airport worker says, "I need to switch jobs." A traveler replies, "I need to switch my ticket."

To view "Love at First Flight," please visit:

"Working on this spot was a breath of fresh air," concludes Russell. "Apart from collaborating with Traktor, which is always good fun, the spot is all about a raunchy, sexy, fun message when all around is gloom and misery. What a gift having a client that was willing to buck the trend and strike out with confidence! The spot also had a special resonance for me as I traveled to the US for the first time on that inaugural flight in 1984 with Virgin - that makes me how old?"


Client: Virgin Atlantic

Agency: Rainey Kelly Campbell Roalfe/Y&R

Creative Director: Mark Roalfe

Copywriter: Pip Bishop

Art Director: Chris Hodgkiss

Agency Producer: Tim Page

Production Company: Partizan

Director: Traktor

DP: Steve Blackman

Producer: David Stewart

Editorial Company: Final Cut / London

Editor:  Rick Russell

Assistant Editor: Simon Rodgers

Producer: Michelle Corney

Postproduction Company:  MPC

Post Production Producer: Sophie Gunn/Paula Da Costa

Telecine: Jean-Clement Soret

VFX Supervisor: Matt Unwin

VFX Team: Christian Anderson, James Bailey, Per Bergoten, William Broadbent, Kuldip Dail, Andreas Graichen, Michael Gregory, Olivier Jezequel, Carsten Keller, Adam Leary, Richard McKeand, Rod McFall, Stephen Newbold, Simon Payne, Owen Williams, Marcus Wood.

Music: "Relax" by Frankie Goes to Hollywood


Sound Designer: Aaron @ Wave


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Related Keywords:Final Cut, Rick Russell, Traktor, Virgin Atlantic, "Love At First Flight"


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